Nike has celebrated its SNKRS app on August 8 every year for the past four years. Each anniversary celebration was marked with the re-release of the previous 12 months’ hottest sneaker releases.
Catching a W, however, was far from guaranteed, as information on what, how, and when product was dropping was scarce and Nike remained tight-lipped. With August 8, 2021, not too far away, leaks about this year’s celebrations have begun to emerge.
Full transparency on SNKRS DAY '21:
Just like the previous 2 years, getting info will be tough.
Nike employees are super loyal.
We have multiple insiders and will be trying our hardest to get solid info.
FYI: SNKRS DAY is EU only
More info soon! pic.twitter.com/Hc8bSPBvd1
— Stashed SNKRS (@StashedSNKRS) June 22, 2021
According to a European leak account, Nike SNKRS Day 2021 will be EU-only and will include a number of high-heat re-releases. The image posted suggests drops such as the Travis Scott x Nike Air Jordan 6 “British Khaki” and the A Ma Maniere x Nike Air Jordan 3 will be part of any re-release.
How the drops will be managed is still unclear. Previous years have seen Nike use a combination of hidden Easter eggs, exclusive pre-access, and gamification to give its users access to the product.
As always, stay tuned for more information.
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