British resort wear and lifestyle brand Orlebar Brown has quite the story. Its founder Adam Brown, while on holiday in Rajasthan lounging by the pool in his swim shorts and slightly peeved having to change for lunch, thought to develop a “transitional item”, if you will, which one can swim in but also wear to places that require a dress code.
He went on to design a tailored swim short based on the traditional pattern of a pair of men’s trousers, which you can just as well wear frolicking on the beaches of Saint-Tropez, or at one of New York’s swankiest establishments. Brown chats with us about his lightbulb moment, his design philosophy, his recent collaboration with IWC, and what excites him most about running a business. And to hopeful entrepreneurs out there, he offers his pearls of wisdom.
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