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Brand: NOAH x Keith Haring
Season: Holiday 2021
Buy: NOAH’s website
Editor’s Notes: In between its limited edition drops, high-profile collabs, and seasonal collections, NOAH always finds time for a charitable Keith Haring holiday capsule.
2021 is no different, marking a half-decade of the New York brand aligning with the late artist’s estate for a series of accessories and wearables that both pay homage to Haring’s legacy and offer necessary funds for a charitable endeavor.
This year, NOAH is donating proceeds to Cafeteria Culture, a local non-profit focused on cutting down on food waste and plastic while working hand-in-hand with school-going youths.
And there are plenty of tempting tchotchkes on hand to inspire NOAH fans to contribute to its efforts, including NOAH and Haring-themed Crayola crayons, Christmas tree ornaments, lighters, and a candle, the perfect stuff to gift to friends and family because it’s all pretty cute and charitably-minded.
On the clothing front, you’ve got a hoodie, long-sleeved T-shirt, and some caps, all finished with co-branding and, occasionally, some reverential “Merry Christmas New York City” text, riffing on an older NOAH T-shirt design that borrowed imagery from Haring’s mural of the same name.
This is all par for the course for NOAH, which often dishes charitable collaborations regardless of season.
It’s all part of NOAH’s overarching brand messaging. Remember, this is a brand that’s built a loyal fanbase on the strength of its thoughtfulness and perceived transparency.
Not only does the Haring partnership make sense as an ode to NOAH’s home town, it’s a fitting way for NOAH to reiterate its own considerate ethos. I mean, it really does generate funds for a good cause, so can’t really complain.
