As well as outlining her latest creations and inspirations for the season, designer Alithia Spuri-Zampetti gave AFP Relaxnews her take on the “see now, buy now” revolution that’s shaking up the industry.
What or who inspired this spring/summer 2017 collection?
Japan inspired me for my second collection for Paule Ka. In the lush decor of the Jardin des Plantes greenhouses, 50 designs compose a summer fantasy, between the strictness of Japanese culture and the desire for fluidity. Welcome to a symphony of dresses steeped in tropical colors, where the work of the ateliers brings out the notion of the Paule Ka woman like never before, with the label’s “Modern Couture” spirit revealing a desire for everyday sophistication.
Who is the collection aimed at? What style of woman?
This Paule Ka collection is designed to flatter the bodies of the women who will wear it, always with the pleasure of indulging oneself. They will find the unique and accessible style of Paule Ka, with a wardrobe in motion, always in the spirit of the times, a Parisian chic with a twist of mischievous detail. Amplified volumes and clean simple lines, cunning trompe-l’œil, sensual and feminine draping and daring accessories make up this couture and contemporary wardrobe, offering an invitation to an always joyful elegance. The perfect pants, a cocktail dress, the ideal handbag, allow every woman to subtly escape the classics and build her own wardrobe, to live the everyday like life’s most precious moments.
Today’s womenswear silhouettes are free from all constraints, with no taboos when it comes to clothes. Is it still possible to revolutionize fashion in 2017?
Today, lots of things have already been done in terms of silhouettes and taboos. There still remains a real field of progress, advanced each season through constant research in the use of fabrics and the creation of new materials. This revolution will therefore be spurred by technology. Imagine if collections were 3D printed. That would completely change fashion, don’t you think?
With “see now buy now” and the merging of menswear and womenswear collections, the face of fashion is changing. How do you see the future?
I’m more inclined to think that there’s a need to be creative and innovative in the constant conversation with our customers, and that rousing their desire can be done in all sorts of ways, with suggestions, forms of contact, storytelling — sometimes digital, but not only — feeding a real attraction more than inevitably and necessarily having to satisfy an urge to buy things immediately.
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