Gucci and Xbox are dropping hints that a collaboration is on the horizon.
On November 7, the fashion house and gaming giant shared a brief yet leading exchange on Twitter.
“Saying ‘GG’ at the end of every game will never go out of fashion,” Xbox posted, referencing the acronym for “good game” — which coincidentally, mirrors Gucci’s double-G monogram.
“We couldn’t agree more,” Gucci replied.
Saying ‘GG’ at the end of every game will never go out of fashion
— Xbox (@Xbox) November 7, 2021
We couldn’t agree more
— gucci (@gucci) November 7, 2021
Gucci is hardly new to the world of fashion-gaming crossover.
In 2020, the label teamed up with Tennis Clash to design an in-game tennis court decked out in Gucci branding, as well as Gucci outfits for the title’s characters.
Nearly a year later, the label worked with Roblox to host a digital museum and sell in-game iterations of its monogrammed Dionysus bag, which sold for was sold for 475 Robux (approximately $6).
A testament to the power of the metaverse, the virtual purse — which, it bears reiterating, has no value or use outside of Roblox — was resold for 350,000 Robux, approximately $4,115, outstripping its IRL retail value.
And in June, Gucci made waves by partnering with 100 Thieves, a California-based Esports organization that runs several top esports teams and received an investment from Drake.
Xbox is no fashion rookie either, launching recent 20th anniversary collabs with PLACES+FACES and adidas Originals. The Gucci partnership would make sense as a suitably substantial final commemorative drop.
https://www.instagram.com/p/CWBDF86orXW/
It’s unclear how a potential Gucci x Xbox release could shape up, though 100 Thieves CEO Matthew Haag took to Instagram Stories with a close-up of what appears to be a co-branded suitcase.
Given both companies’ past projects, there are a wide range of possibilities.
Among them: an Xbox-themed Gucci Web, some sort of Gucci-fied Xbox game (there are quite a few titles scheduled to release this month), a Gucci-monogrammed Xbox console.
Highsnobiety has reached out to Gucci regarding its potential Xbox co-sign, so watch this space.