Jake Gyllenhaal is Cartier’s New Campaign Star

American actor, Jake Gyllenhaal has been chosen as the new face to front the iconic Santos de Cartier watch and will be featured in advertisements released in movie theatres and online this spring.

“Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man,” said Cartier in a statement.

“A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself.”

The move is the latest high-profile fashion collaboration for Gyllenhaal, who took on a starring role for the fragrance ‘Eternity Calvin Klein’ (pictured above) in October last year.

In the black and white clip, Liya Kebede with Jake were starred in a TV campaign, posing as a family with their four-year-old daughter (actress Leila), while teaching her the words to the e e cummings poem, “I carry your heart with me.”