Supermodel Joan Smalls has revealed the results of her first collaboration with Estée Lauder with a new campaign for the brand’s Pure Color Envy Matte Sculpting Lipstick.
The Puerto Rican beauty and spokesmodel for the French cosmetics house set tongues wagging last year when she turned up to the Costume Institute gala wearing a custom-blended electric violet lipstick that stole the show.
“I knew my dress was going to be a simple tan gown by Vera Wang, and I was just sort of like, ‘This needs something,'” Smalls says of the bold statement.
She caught the eye of Estée Lauder and the result is a 12-color collection of Pure Color Envy Matte Sculpting Lipsticks in showstopping hues with names like “Furious,” “Volatile” and “Irrepressible.”
The star color is “Commanding,” a deep burgundy that Smalls’s Instagram followers helped her to name.
The super-matte texture of the collection lets the color do the talking, without looking too high-maintenance.
“I love how matte lipsticks don’t look too overpowering or in-your-face, even if the color is bright,” says Smalls of her decision to opt for a shine-free product. A playful new video rolled out by the beauty house sees her putting the collection through its paces.
The Pure Color Envy Matte Sculpting Lipsticks are available to purchase from www.esteelauder.com for $30.
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