Brand: Joshua Vides x New Balance
Model: 57/40
Release Date: 2021
Price: TBC
Buy: TBC
Editor’s Notes: It’s crazy to think that it was four years ago that Joshua Vides burst into the mainstream with his now-iconic Nike Air Force 1 customs.
Since 2017, his white and black outlined aesthetic has become instantly recognizable and has featured on nearly every sneaker silhouette you can think of – oh, and a BMW or two.
Through his design studio, Reality To Idea, Vides has been turning tangible objects into 3D sketches, and the collaborations have been coming in hot.
Next in line to get the Joshua Vides treatment is New Balance, on what is expected to be the 57/40 sneaker. The collaboration, teased via Instagram, leaves much to the imagination yet makes it clear that the silhouette hidden below will get that sketched finish.
https://www.instagram.com/p/CVV6xJLFnyp/
A second teaser image displays what looks to be the collaboration’s packaging – a plywood box featuring a stenciled “FRAGILE” tag, as well as a spray-painted smiley face.
Though this isn’t Vides’s first footwear collaboration, it goes to show that sneaker brands are keeping their eyes on the artists and custom creators out there. We recently argued that customs are outperforming general releases, so, hopefully, this signals an influx of artist collaborations to come.
Although we’re still awaiting further details, the pair will likely be quite a statement piece despite its monochromatic finish.
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