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Season: Fall/Winter 2021
Buy: Online at Telfar and UGG’s website
Release: October 14 (Telfar), October 18 (UGG)
Editor’s Notes: Telfar’s coziest collaboration is back. Shifting attention from logo shopping bags to shearling boots, the brand is reprising its partnership with UGG.
The duo will introduce both old favorites and several new items, including brand-new footwear styles.
Complementing last year’s sweatshirt-like kicks, the Telfar x UGG Logo Mini is an ankle-height silhouette that features the former’s “TC” logo at the shaft, a touch of branding that doubles as a pull-on handle.
Other fresh offerings include a sheepskin logo bucket hat and a shearling-lined hoodie.
The pair will also relaunch their fluffy shopping bag, which sold out minutes after initially dropping in 2020. Their crystal logo T-shirt and co-branded boxers are also set to return.
Standing in sharp contrast to the slew of luxury brands churning out collaboration after collaboration, Telfar’s roster of projects remains nicely curated.
Telfar x White Castle was refreshingly authentic against McDonald’s push for countless celebrity meals and Telfar x Converse gave us some unexpected sneakers: namely, a unisex ballet flat and Mary-Jane.
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At the Tokyo Olympics, Telfar’s Team Liberia uniforms fused functionality with an avant-garde feel, setting their wearers apart from the crowd and reiterating Telfar’s cultural importance.
Telfar x GAP would’ve been iconic, too, had it not been shelved.
With UGG, Telfar taps into the nostalgic appeal of the shearling boots, a Y2K favorite that’s resurged in popularity (like many trends from the era).
The co-sign also gives UGG an opportunity to make its mark on Telfar’s shopping bag, a hero product that hasn’t been touched by any other brand, except for when Guess knocked it off.