Hollywood actress Kate Hudson will front the drinks brand’s 2016 BitterSweet campaign and become the face of its 2016 calendar.
As such, Hudson joins a list of top actresses including Milla Jovovich, Uma Thurman, Jessica Alba, Penelope Cruz and Eva Green, who have also been the face of the Campari calendar.
Campari revealed the news on Tuesday with a selection of teaser images showing Hudson’s opposing ‘bitter’ and sweet sides, personifying the dualistic flavor profile of the drink, but the full calendar, inspired by the upcoming presidential election and shot by fashion photographer Michelangelo Di Battista won’t be revealed in full until November.
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