For Autumn/Winter 2020, Giorgio Armani dialled up the glamour with a showcase of ultra-sophisticated apparel and a snazzy update of its iconic La Prima bag.
Here are 3 key highlights that left lasting impressions.
Drama Queen
As work from home takes hold more around the world, the casualisation of clothing has come to create a huge impact in fashion. However, we’d argue that outside of comfort clothes we still like to dream — we still want a touch of fantasy and still need the glamour and maximalism that’s made characters like Killing Eve’s Villanelle or Emily from Emily in Paris such a sartorial delight to watch on TV. We’re talking drama and glamour and irreverence — which fashion will always need.
This season, we look towards the delicate glimmering beaded fringes capping the shoulders at Giorgio Armani‘s winter collection. Movement, shimmer and Great Gatsby glitz is a welcome reprieve from sweat pants at home. The collection also features dramatic flourishes, such as long delicate feathers along the collar of a black velvet top, or bold graphic pink or blue prints that made it on to ready-to-wear as well as accessories and jewellery. Pass the champagne please.
Distinguished in Grey
Grey is a Giorgio Armani classic hue — indeed, over the past 45 years, perhaps no other designer has made such use of it. The range of shades — from dark charcoal to concrete to light dove — has been expressed in fabric not only for mens- and womenswear, but also in Armani homeware, hotels and even architecture.
This autumn/winter 2020, the main Giorgio Armani men’s range devotes a big chapter to the hue, but we see novel blocks, stripes, pinstripes, checks, plaids, zig zag and other geometric motifs, as well as rich textures. Big double-breasted coats and jackets, and three-piece suits — the look is ultra-layered with forms that break up the palette and some really interesting Asian-inspired shapes and heritage fabrics on jackets. The message isn’t just to wrap up in this steely, masculine colour, but do it with attitude and irreverence.
La Prima Donna
Carried by celebrities and fashionistas alike, the La Prima range of handbags from Giorgio Armani is sleek with simplified lines and the perfectly versatile number for autumn/winter — Hong Kong celebrity Fala Chen certainly looks like she’s a fan here.
The original La Prima was designed in 1990, but these new models incorporate items such as the contemporary mini-bags, fun charms and iPhone cases, as well as new shapes and handles for all occasions. These beautiful leather bags don’t look out of place at the office or when you’re out at night for cocktails and, best of all, some of these fresh hues are extremely covetable. Black or navy might be a safe muted tone to go with, but the range of metallics is a lovely precursor to the festive season next month. These shiny sweet-wrapper leather colours are fun, fabulous and a great way to introduce a punchy statement to your outfit, without going out there too far.
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