Kid Cudi is putting his energy into better and more positive things despite recent negative news. The musician recently announced the launch of his clothing line, Members of the Rage. And, so that we’re on the same page: It’s not new Cactus Plant Flea Market merch. It’s actual clothing pieces designed by Scott Mescudi.
Before the brand’s first drop, Kid Cudi made it very clear that the apparel “ain’t merch” and “ain’t cheap.” You can’t say he didn’t warn you for the not-so-low price of the inaugural release.
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As you explore the throwback Windows 98-inspired website designed by Cudi himself, you stumble across the Members of the Rage t-shirts, offered in several flavors. The damage? Oh, just $395.
Every t-shirt shares a glow-in-the-dark Members of the Rage graphic, a spaceship exuding lightning bolts over planet Earth, designed by the “WANT IT BAD” artists Kid Cudi and NIGO. A “Warning! Super-Human” patch stitches itself on the side of each tee, while a more subtle version of the logo prints on the nape.
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There is also an All-Star Weekend exclusive MOTR x Human Made t-shirt in the Cleveland Cavaliers’ colors with Earth replaced by a basketball. The iconic Human Made heart stamps the back of the tee.
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Even after the clear warning that prices would exceed $200, a few Cudians weren’t too here for the cost and couldn’t bring themselves to drop that $400 coin on their fave’s t-shirts.
“As being a part of the Cud fam…Do better, not everyone’s famous/rich/celebrity” and “I can’t believe I waited on the website an hour early to be disrespected with that price” were some of the comments made under Kid Cudi’s t-shirt release post.
It’s also important to point out that this is Members of the Rage’s first drop. In January 2021, Kid Cudi announced he would be launching his clothing line, originally expected for Summer 2021, with mentions of “the ultimate denims.”
Finally startin my own clothing line. Been a long time comin and another dream of mine. More madness, true vision, freshness comin soon!!!
— The Chosen One : I YOU FRESHIE 4EVER (@KidCudi) January 27, 2021
“90s grunge with the soul of hip hop and elements from a distant future” describes Members of the Rage. In other words, we’re about to witness a true manifestation of Cudi’s notable style in Members of the Rage from the man, myth, and legend himself.
Perhaps, the fans looking for more Cudi-esque pieces will see a change of heart with future drops.