Just as its products help skin resist the ravages of time, La Prairie will support the Swiss museum’s efforts to protect and conserve paintings by Piet Mondrian.
The link between La Prairie and the art world has stood strong for as long as the brand has been creating skincare products, its approach to the science of beauty heavily influenced by the spirit espoused by artists – explorative, adventurous, free-spirited and boundary-breaking.
And in an era in which a house’s affiliations speak as loudly as the quality of its wares, La Prairie has sought to deepen and strengthen its connection to society via earnest support of causes that resonate with its own home values, focusing on areas such as Swissness, Science, and Art and Culture.
Art patronage is a relationship that has existed through all ages, and La Prairie is proud to honour and continue that tradition via a partnership with Fondation Beyeler that will begin this year and continue until 2022.
Just as its exceptional skincare products seek to restore youthful radiance to complexions around the world, La Prairie has sought to reestablish the glory of a series of Piet Mondrian works that sit in the collection of the Fondation Beyeler. After all, the Dutch painter – with his minimalist approach and dedication to purity and precision – has long been an influence for the house, whose packaging exhibits a similar starkness and clarity of vision.
The comprehensive research and conservation project will see the restoration of four paintings: Tableau No. I; Composition with Yellow and Blue; Composition with Double Line and Blue; Lozenge Composition with Eight Lines and Red, which were created between 1921 and 1938 and are among the painter’s most iconic works.
Like the science of beauty, art conservation is deceptively simple – in reality, it is a multi-faceted, multi-disciplinary process that is personal to each work, and involves not simply reversing the ravages of time, but anticipating future damage and taking steps to mitigate this, so that the visual intention of the artist can be preserved throughout the ages.
Through its patronage of these processes, La Prairie hopes to reinforce its connection to the community, going on a journey through the past and towards a future that reveals the true timelessness of beauty.
The post La Prairie Announces a Two-Year Patronage Project With Fondation Beyeler appeared first on Prestige Online - Hong Kong.