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La Prairie targets younger faces

Skin Caviar Luxe Cream

Hoping to make their Skin Caviar Luxe Cream accessible to more people, La Prairie will be introducing new products next month.

A lacy-thin cream called Skin Caviar Luxe Cream Sheer is coming in September to customers across the globe, including emerging markets like Asia, according to Women’s Wear Daily.

It’s intended for younger skin and for use in hot weather, and a 1.7 oz. jar will cost $430, according to the report.

La Prairie’s foundation product line is also getting a revamp with the newly renamed Skin Caviar Concealer Foundation Sunscreen SPF 15, which will debut in September in the US and October elsewhere in the world.

A 1-oz. jar of the foundation will cost $215.

Lastly, a limited-edition crystal goblet by Baccarat containing 2.5 ounces of the Skin Caviar Luxe Cream will come out in October worldwide.

Caviar Spectaculaire

The post La Prairie targets younger faces appeared first on LUXUO.

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