Belonging to an affluent Marwari business, Rakhee Mehta had been brought up with a good blend of old-school wisdom and modern values in Mumbai. With business interests in chemicals, software and a recent foray in the hospitality sector with a heritage hotel coming up in the Jaipur city, Rakhee and her family is always driven by quality work blended with sincerity. While growing up, she was trained in gymnastics, swimming, and elocution. Rakhee has studied at the Trinity College of London and also holds a degree in Bharatanatyam from the renowned Nalanda Institut. She also holds a Masters Degree in Business Administration with a major in Marketing. From working with Ved Prakash Arya to seeing the expansion of Future Group and working under Kishore Biyani, being in an advisory role to Nandan A. Piramal, and working in the corporate strategy team for Aditya Birla Retail Limited’s property More, her career graph is exceptional.
After a rewarding experience, she started her entrepreneurial journey with the Idea Shop. For the next three years keeping retail as a foray she experimented with creating niche businesses by launching of a men’s denim brand and made an early exit. Post that, she created the hi-end flea market concept called Princess Beach Fair.
At present, she is the Director of Idea Shop Designs Pvt Ltd and also the founder of India’s first-morning wellness party Magicrise. In one year, the brand has grown to two counties and 15 cities with 300+ trainers and counting. In the fraternity, she is popularly mentioned as ‘Global Business Gypsy’, who aspires to mark an impression in the global market with her vision and work. She loves spending quality time with family and friends & is currently busy building global families through her friends & experiencing this seamless world.
With so much going on in your workspace, we know you keep shuffling between the States and India. Take us through the journey?
In 2014, I had left for the States, just to be there for a month. But once I was there things got pretty interesting and there was a change of mind. I met so many cool people and saw such a great work environment; I ended up staying for six months. I figured how to implement things that are really out of the box. That’s when my journey started. From being nobody here, I landed up meeting personalities like Mel Gibson, Bill Gates, and in no time I was working closely while mentoring start-ups in the Silicon Valley.
While I was there, their lifestyle inspired me. At the back of my mind, I always thought of how India should learn from that. Our current lifestyle is bothersome — work, party, getting back home and work again; it adds zero benefits to life. We need to change that. We as Indians have a very safeguarded approach. But, we are going through a lot of change with this upcoming generation. And in time, it’ll come across as a sudden change that will be difficult to handle.
What was the thought process behind Magicrise?
When I was in San Francisco, a dear friend of mine, Lucian Tarnowski, asked me to join in for a party. But the difference was it was a morning party. I went there at about 5 a.m. and everything was so pleasant. The sheer energy that you have when you’re not using any substance to gain a high, but feeling positive because of the release of Serotonin — the chemical that’s responsible to trigger happiness in your body — is the best feeling. That’s when I thought to start this concept in India.
I decided to add wellness to the morning party and build a platform for that. That’s how Magicrise started. I’m glad the trend is picking up in Mumbai and across India. Also, the environment is so much fun — you make friends and meet like-minded people. And now we’ve also started the Aquarise edition — it has aqua fitness like aqua aerobics, aqua yoga, aqua Zumba and more. We will bring about flying experiences soon into the picture and truly make you rise off the ground.
The USP of a Magicrise party is that every party is different and has a surprise element. We are ever evolving with workout styles; nutritionists onboard, venues are aesthetically processed by the best people in the country. In one year, our client list boasts of the Taj Group of Hotels, Four Seasons, Grand Hyatt, Tata Cliq, Ford and many more. It’s fantastic to see how just bringing people together in a room can change energy, thoughts, and mindsets. And that’s inspiring. We truly believe in changing the morning and evening party skylines in the cities and towns with a wellness twist.
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