The boom in car sales continues in 2016 as Italian raging bull Lamborghini reports sales of 3,425 cars in 2015. This is a first in the luxury performance firm’s 53-year history and, believe it or not, it is already predicting that the sales pace will likely break records multiple times as 2016 progresses.
This strong and steady growth in sales, as CEO Stephan Winkelmann described can be attributed to the growing demand for supercars. We have already reported on this in several reports late last year but this one is the most relevant. As far as Lamborghini is concerned, the result of this success is an increase in its workforce and capacity to better serve its clients.
And this client base is about to get bigger and more diverse. “We are getting ready for groundbreaking changes with the introduction of our third model in 2018, which points to stable, sustainable growth for our company,” said Winkelmann of the Urus, a new sports SUV which, when it goes on sale will be marketed as the world’s fastest and most powerful off-roader.
However, that car is two years away from becoming a production reality, and, for the year ahead, all attention will be focused on Ferruccio.
This year marks the 100th birthday of the company’s charismatic founder, Ferruccio Lamborghini, a man who in the early 1960s set out to redefine the concept of the grand tourer when he built the 350GT. However, thanks to a company full of youthful energy and optimism as well as a huge supply of talent, by 1966 he had instead created the concept of the supercar — the iconic Lamborghini Miura.
To celebrate Ferruccio’s centenary, Lamborghini is planning something special for the Geneva Motor Show. A limited edition supercar, expected to be called the Centenario, which will be restricted to just 20 examples.
It will boast an even more powerfully tuned version of the 6.5-liter V12 engine currently found in the company’s range-topping Aventador Superveloce. Internal whispers suggest an output of 760bhp and a 0-100km/h time of 2.5 seconds.
What has been made abundantly clear by Winkelmann is that the car will not be based on either the Huracán or the aforementioned Aventador. Instead it will be a “completely different” design and one that prospective clients have already seen and obviously love. No word of prices has yet been mentioned, but the suggestion is that all examples have already found a home.
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