Loro Piana has long been associated with raw materials and fabrics of the highest quality, with which it uses to create wardrobe staples using its Italian savoir-faire. In the past, what we would consider wardrobe staples included tailored shirts, fitted pants, a well-made cashmere sweater and perhaps a structured wool coat. Before 2020 descended upon us, it would seem rather bizarre to consider sportswear essential wear.
But this mindset has clearly changed. With our focus shifted to health and wellbeing more than ever, it was time for more traditional companies to consider a new challenge. Why should those who strive for wellness and health need to give up the pleasures of refined dressing?
Loro Piana takes this in its stride as the brand launches its first-ever Wellness Capsule Collection. The collection features two exclusive sets of clothes and accessories dedicated to meditation and the outdoors, crafted, as always, with its exceptional materials.
Both sets are born from the key notion of comfort. The Meditation Set includes a lightly padded mat in Cashmere Storm System, which has luxurious detailing like a hand-stitched leather trim and a half-moon pillow. In the Outdoor Kit, the sleeping bag is a marriage of tech and comfort. The Wind microfibre is used to protect from humidity and wind, and Baby Cashmere in its inner lining gives the ultimate softness and warmth.
Loro Piana Art of Wellbeing video series
To highlight the capsule collection, Loro Piana turned to two of the biggest names associated with the wellness sphere in Hong Kong: singer-songwriter and yoga instructor Alex Lam and founder of YogaUP Chaukei Ngai.
The Art of Wellbeing is a four-part series with the two personalities on their personal journey into wellness. In part one, the pair discuss the benefits of meditation. The videos are not only personal, they are educational too. In parts two to four, Lam and Ngai teach us deep breathing and yoga poses that will help with meditation.
The capsule collection is available at Loro Piana’s Landmark Store from now until January 17, 2021.
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