Get ready for Louis Vuitton’s upcoming pre-fall collection, geared up with a social media campaign #FindVivienne. Merci. Have a Vuitton Day.
Inspired by travel, Louis Vuitton’s Fall/Winter 18 pre-collection is the answer to the versatility demanded on both urban and outdoor grounds.
Louis Vuitton Men’s Pre-fall Collection 2018: Visually striking
A Monogram palette runs throughout collection is reconsidered in various new images and conventions – from a more subtle form on Japanese seersucker silk shirts to more playful discharge print denim. The season also introduces a new Louis Vuitton Upside-Down, featuring an inverted monogram.
Introducing the new Louis Vuitton Upside-Down, where the iconic Monogram is inverted with a pop of colour amidst the general monochrome tone.
The Icônescollection recieves an update, as its new collection with a Monogram makeover, furnished with Monogram Eclipse. The recurrent playing card motif and dice print on the shirts and accessories preserves the ethos of the gifts and gaming collection.
Everyday wear echoing an ode to the routine life.
One of the highlights in the collection is a zip-through waterproof hoodie and everyday wear t-shirt that reads ‘Merci. Have A Vuitton Day’ – ephemeral signage to ode the routine life.
Light-hearted tones are interwoven in the classic, as the navy palette is animated with neon and autumnal hues. Outerwear featuring removable Monogram blanket linings caters to the layering demanded by cold and outdoor travels. Patch-worked pieces showcase diverse textures and skins while knitwears feature the signature seam taping –rounding up the theme of eclecticism with a clean finish.
Travel-friendly functional bagpacks and studded ankle boots are the new in for this collection
The Monogram Shadow is a new line marked by the use of embossed, soft, matte Monogram leather. The Louis Vuitton Upside-Down appears on Monogram Ink, with flashes of neon. Designed for the modern traveller, the new backpack was designed for athletic activities, with a drawstring opening and multiple internal and external pockets.
Shoes are dressed up most notably by a new ankle boot, with piping tracing the soles and derbies, complimented by namesake studs. Informal styles include a Monogram desert boot and a hiking sneaker for a wider mood of adventure.
On this upcoming pre-fall collection, Kim Jones, the previous Men’s Artistic Director before Virgil Abloh commented that keeping in mind “a truly global traveller,” Louis Vuitton “looked to the city lights of Hong Kong and New York and the big skies of the Himalayas and the Wild West to consider the way men dress today.”
Anticipate the upcoming Pre-fall collection with the #FindVivienne campaign on social media with the iconic Louis Vuitton mascot.
Best way to travel, being ferried around in a bag
Follow Vivienne as it pops in to different corners of the city – from the breakwaters of East Coast, the graffitied alleys of Haji Lane, to the city lights of the Central Business District.
The vibrant streets of Haji Lane
All roads eventually lead to ION Orchard, where it will be unveiled on exclusive merchandise at the Men’s Pre-fall collection 2018 pop-up.
See you at ION Orchard!
#FindVivienne photo series shot by Anton Lim, @mellowedhigh
The post Louis Vuitton is striking for Men’s Pre-fall Collection 2018 appeared first on LUXUO.