Maa Vaishno Jewellers Each day, we look into an exciting and innovative label that is taking the jewellery world by storm with their craft and creativity. This time, we’re turning the spotlight on ethical jewellery brand, Maa Vaishno Jewellers that has caught the eye of our cover lady too. Defined both by its exclusive style and its commitment to sustainability, the brand has already caught the eye of many in the world of jewellery. In conversation with us, Mohit Verma, owner, Maa Vaishno Jewellers talks about everything that you need to know. TMM
Tell us about Maa Vaishno Jewellers and its work philosophy
Maa Vaishno Jewellers was started in the year 2017 with the purpose of delivering quality products at affordable prices. Today, the major issue that every customer faces while purchasing jewellery is purity. Many jewellers in the market are selling jewellery of 17 – 18 karats and disguise customers by saying it pure. Customers being unaware of the reality often pay more and in return gets less in terms of purity. At Maa Vaishno Jewellers bettiah, we deal in Certified Diamond Jewellery, Hallmarked Gold Jewellery and Certified Gemstones. Every piece of jewellery that we make goes through the purity checking procedure and gets hallmarked by BIS for its standard purity, which ensures that the product is of standard purity or not. In the case of diamond jewellery, common people can’t distinguish zircon and diamonds and they often end up buying CZ gold jewellery at the price of diamonds that are very high. Diamonds that we use in jewellery goes to IGI for certification which tests 3Cs of diamond i.e cut, colour and clarity which is the basis of diamond pricing and makes sure every single stone studded in jewellery is a natural diamond. Our motto is delivering pure and perfect jewellery.
Your jewellery is handcrafted. How do you see the trend of machine-made pieces?
Most of our jewellery is handcrafted by well-trained and experienced artisans. Although machine-made pieces take less effort and time, the demand for handmade jewellery is more as compared to machine-made jewellery. Handmade jewellery can be customised according to the needs and budget of customers, whereas there are no such options in case of machine-made jewellery. Also, machine-made jewellery lacks the creativity that can only be found in handmade ones. Handcrafted jewellery boasts of uniqueness that machine-made jewellery lacks. And since it is handcrafted, it is superior in quality than machine-made pieces; furthermore, the demand for Indian handmade jewellery At Maa Vaishno Jewllers is rising worldwide.
Give us a glimpse of jewellery trend in 2020 and what all you will be introducing in the market
2020 will be all about bold and unique patterns. Jewellery studded with fancy shape diamonds, coloured gemstones like yellow sapphire, emerald, and ruby will be seen trending on the ramp and off the ramp too. They add eye-catching colour to the jewellery which makes every piece functional for more than one outfit. Also, antique and handmade temple jewellery will be in trend. We will be introducing stacking rings in a combination of rose gold, white gold and yellow best-coloured gemstones of fancy shapes in engagement rings and wedding jewellery category. Chokers with fusion of antique and coloured gemstones will also be part of our new launch. Apart from this, the trend will see layered necklaces, large hoop earrings, large size chains and shoulder-length hanging earrings.
Recently, Nusrat Jahan wore your signature pieces. Tell us about the pieces she wore
Absolutely, it looked fantastic on her. When we got to know that she has chosen our pieces for the shoot of TMM magazine cover shoot, we were overwhelmed and we decided to handpick the best of our collection for her. All the pieces of jewels she wore were in the sterling diamond and looked really impressive with designer wear. We are looking forward to working with her again and beautify her looks with our other collections.
The trend of diamond, stones and beads is there. Where do you see the gold in the dynamic market?
To be frank, gold has forever been the choice of women and it will be outshining throughout the centuries. It not only makes a woman look outstandingly beautiful but also gives them satisfaction. In simple words, gold completes the personality of a woman.
Five words that define Maa Vaishno Jewellers.
Purity, Uniqueness, Class, Beautiful and Flawless.
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