Labels can only get so far before they find their USP; a signature of some sort that sets their offering apart from the rest. Take Virgil Abloh, who has cracked the code to viral popularity — he’s got a new signature every season, and some of his products carry numerous versions of them. Less obvious, but just as effective, is Marni mohair.
Each season we see the luxury Italian label return with a refreshed selection of mohair cardigans. These bold, often patterned pieces are eye-catching to the max but underpinned by the elevated craftsmanship and premium materials that we expect from Marni. In that sense, they act as a quick distillation of Marni as a whole: playful when it can be, but serious about the important stuff.
FW21 has seen a new shipment of Marni mohair sweaters and they might be the best ones yet. Instead of multicolored yarn, Marni opts for a top coat of paint instead. That’s right, spray-painted mohair is a thing. Woven lattices offer a subtle texture that forms the canvas to spray-painted sections and the contrast is perfect. Sweet, pastel mohair cardigans get a gritty makeover.
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