“The city may sometimes feel disorientating or hostile, but not for our heroines— when you are swathed in Max Mara you own those streets”. This is what Max Mara’s Creative Director Ian Griffiths attests to. True to that statement, the brand added a twist to the classic ‘Manuela’ coat by including a refreshing update to the iconic staple. Adding a dash of femininity to its silk-lined camel hair coat, the iconic camel coloured outerwear was back on the runway in Shanghai, this time in four new shades.
Known for their minimalistic and timeless designs, luxury fashion house Max Mara highlighted the versatility of its garments in its recent Pre-Fall 2017 collection. As part of its Pre-Fall 2017 collection, Max Mara joined forces with artist Liu Wei to curate a show inspired by an imaginary metropolis — Monopolis! Liu’s bold and evocative use of colours in his art pieces clearly influenced the collection but it was the coat that caught our attention. In order to fuse the world of Liu Wei with that of Max Mara, the ‘Manuela’ took on a new look that we personally love.
Softly tailored silhouettes have long been a signature Max Mara look, as seen on the frames of actresses Jessica Biel and Amy Adams but this season sees the coat in soft hues such as yellow, pastel pink, mint green and light blue. Despite the new colours being often seen as feminine, they take on a stronger role in this collection. Adding a subtle splash of colour to the classic hues available—camel, black, red, and navy—they open the door to a whole new world of sartorial possibilities.
Keeping to its classic shape, the ‘Manuela’ skims the wearer’s knee. Wear it by cinching the wrap around belt to accentuate your waist, or show off the sophisticated v-shape in front by leaving it open. The coat is versatile enough to be worn both during the day and night, a true testament to Max Mara’s pragmatic style of fashion.
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