Celebrating their 100th Anniversary, Mido, probably the only watch brand in the world to draw muse directly from architecture, chose Singapore’s ArtScience Museum at Marina Bay Sands as their inspiration for their latest collection. Designed by the architect Moshe Safdie, an Israeli-Canadian architect and urban designer, most recognised for his seminal work – Habitat 67, pioneering three-dimensional prefabricated “lego block” units, conceptualised the Singapore ArtScience Museum to be reminiscent of a lotus flower; it’s a design which Las Vegas Sands chairman Sheldon Adelson refers to as “The Welcoming Hand of Singapore”. For 2018, the brand’s 100th birthday, the red dot’s most iconic structure inspires the Mido Rainflower.
Celebrating Mido 100th Anniversary: The Rainflower
With its white “petals” open to the Singapore sky, the ArtScience Museum appears to float upon the Singapore river from certain angles; Mido’s Rainflower takes the lotus shape and resolutely modern design of the iconic Marina Bay building for inspiration for the Rainflower collection.
Built during the turn of the millennium, the ArtScience Museum harnesses eco-friendly ideas like collecting rainwater on the collection of the roof for re-cycling and re-use. With sustainability forming the central thesis of one of Singapore’s architectural icons, we find allegory in the eternal elegance of mechanical timekeeping like Mido’s Rainflower.
Romee Strijd, first ambassador for the Mido Rainflower #CreateYourMido campaign
Interestingly, the Rainflower is also part of an international #CreateYourMido participative campaign. Headlined by the beautiful Romee Strijd, Victoria’s Secret model and first participant in the custom Mido Rainflower campaign, Striid wore a Rainflower of her own design during the event. Striid’s special Rainflower was created with the web application, a glittering, refined model with white, grained-finish dial set with three green tsavorites at 3, 9 and 12 o’clock and a rose-gold PVD steel case. Romee Striid’s watch will be produced in a limited edition of 500 pieces, and will be available, like the rest of the collection, from May 2019.
Mido Baroncelli Lady Day & Night: One watch, three styles
Discreet, elegant or provocative, the new Mido Baroncelli Lady Day & Night is designed to be one watch embodying three styles – in short, it’s the one timepiece that is situation appropriate based on her owner’s whims, proclivities and audacity.
Equipped with three easily interchangeable straps that can suit any occasion, the Mido Baroncelli Lady Day & Night offers three looks in a singular timepiece courtesy of its semi-matt black leather, glossy lacquered red leather and grey satin-look fabric straps. Its perfectly round steel case reveals a magnificent white mother-of-pearl dial surrounded by a grained white flange. Complementing its glamorous face are three diamond hour markers at 3, 9 and 12 o’clock to give this rare model extraordinary sophistication belying its price tag.
These refined aesthetics conceal the Calibre 80, an exclusive top of the line Elaboré-grade ETA base calibre also used in various guises by Rado and Tissot, featuring an oscillating weight adorned with Geneva stripes and engraved with the Mido logo. offering namesake 80 hours power reserve. Hence, its enduring run time, complemented with delicate design and curves, gives the Baroncelli Lady Day & Night its raison d’etre as a constant companion both day and night.
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