Move aside, the Jimmy Choo army. Marking 20 grand years this FW16, the British label moves away from its usual preference for a model gang, and opts instead to focus on the personalities of seven ladies. (This earns our nod of approval, for models aren’t just pretty faces.) Shot by Craig McDean, key pieces of the FW16 collection were underlined with an air of innate confidence and effortless glamour – just like the quintessential Jimmy Choo woman.
The campaign stars Amber Valletta, Milla Jovovich, Sasha Pivovarova, Taylor Hill, Lexi Boling, Jasmine Tookes and Xiao Wen Ju, who lent their charm (and their feet) to this season’s iconic designs. We’re talking about the “Maloy” boots, “Trick” sandals, “Romy” stiletto pumps, “Mari” sandals and “Monroe” boots. Shot against a minimalist purple-toned background, Craig McDean seeks to augment and focus on the charisma of the stars.
“The Autumn Winter campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It is a modern vision for our woman and signals a bold new chapter,” stated Sandra Choi, Creative Director of Jimmy Choo. It’s a step in the right direction to shoe in another grand decade, in our opinion.
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