2021 marks MR PORTER’s 10th year of life. That’s 10 years of sartorial supremacy, sharp cuts, and championing upcoming brands. Sure, in those 10 years, MR PORTER has proven itself to be the leader when it comes to classic men’s elegance, but it’s not all tradition. In fact, there’s always something new cooking at MR PORTER HQ — it’s what keeps the brand so exciting. The latest initiative is MR PORTER Supermart.
MR PORTER Supermart presents an edit of 29 labels, 12 of which are completely new to the site. 330 products cover ready-to-wear, accessories, lifestyle, and gifting, boasting a mismatch of fun and exciting pieces, much like a real marketplace. Amongst the 330 new pieces, 204 are completely exclusive to MR PORTER.
New labels like Better Gift Shop, Friends with Animals, Hatton Labs, Hype Rugs, and Polite Worldwide join familiar favorites like Aries, BE@RBRICK, Gallery Dept., Neighborhood, and Pop Trading Company. MR PORTER Supermart is a who’s who of contemporary style, covering all sides of the spectrum. Buying Director Sam Kershaw notes: “We are excited to launch Super Mart, a first-of-its-kind project – it’s been fantastic for us to work on a large multi-brand collection that champions diverse contemporary product from both established and cult brands; many of which have loyal fan bases but not been available on a global scale before.”
While we’re certainly excited by the newcomers, we had to start with an old-time favorite of ours. This Beams Plus T-shirt features a collage by Yabiku Henrique Yudi, a Japanese artist born and raised in Brazil.
MR PORTER Supermart is a one-stop-shop for all your style needs, including homeware. This Undercover Medicom collectible is the perfect final touch to a bare corner at home.
Patchwork has been a highlight of SS21. We’ve seen loads of original takes on the style and this military iteration from Gallery Dept. is up there with our favorites.
Better Gift Shop is a new arrival to MR PORTER and its selection for Supermart has got us pretty excited for what the future has in store. This classic, heavyweight crewneck features bold detailing to the chest logo.
We’re always here for a big graphic tee and this number from Endless Joy is impossible to miss. Il Gatto Pazzo (the crazy cat) looks manic in the light of the moon.
If il gatto pazzo wasn’t mad enough for you, top it off with this black hoodie from Undercover complete with an Arabic-style typeface to the chest.
Championship rings were never designed to be worn as an everyday accessory but we’ve seen the bold, chunky designs rise in popularity lately. This burnished silver and glass version from Jam Homemade is a show-stopper.
Martine Ali doesn’t really do understatement. This simple silver chain features a mismatched section of larger links to grab attention.
General Admission looks to Aztec-style decoration to give this rug character. Fringing to either side embellishes the beautiful, dusty color palette.
We’re loving the preppy appeal of Better Gift Shop and it’s on full show in this twill baseball cap. Golden embroidery stands out against the forest green backdrop for a classic varsity take on the prep essential.
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