Champagne house MUMM is hoping to capture a younger, more dynamic demographic after teaming up with French DJ David Guetta in a partnership that will see its brand of bubbly featured in his new MV.
The partnership with a figure from the music industry marks a first for the champagne house.
With Mumm being a sponsor of Formula One, the track for upcoming single Dangerous features Guetta taking part in a F1 race.
Guetta plays a F1 race car driver surrounded by fast cars, beautiful women and, of course, indiscriminate popping of corks and bubbly.
Mumm is perhaps hoping that Guetta will do for it what hip hop artists like Nelly, Drake, Soulja Boy and Gucci Mane did for Moscato wines — turn it into the brand of choice for the electronic music crowd.
The post Mumm champagne taps David Guetta for endorsement appeared first on LUXUO.