2015 is a big year for the 80-year old Italian designer who is celebrating the 40th anniversary of his luxury fashion empire.
On top of the launch, this month of Le Sac 11, a special edition handbag and the release of his memoirs later this year, the designer is launching a new womenswear range.
Tapping the normcore trend for more substance and less glitz, the “New Normal” line is set to offer Giorgio Armani fans ultimate satisfaction with a host of brand classics.
“It will show how I think today’s women should dress,” the 80-year-old Armani told Women’s Wear Daily.
The brand has not yet confirmed when the line will retail, and is yet to reveal details of the new project.
The post ‘New Normal’ label in the pipeline for Giorgio Armani appeared first on LUXUO.