Brand: Highsnobiety x On
Model: Cloudswift
Release Date: Available now
Price: 220CHF (approximately $240)
Buy: Exclusively available at Highsnobiety‘s Gate Zero concept store in Zurich Airport
What We’re Saying: Highsnobiety has teamed up with leading Swiss sportswear brand On to commemorate its Gate Zero concept store in Zurich Airport. Together, Highsnobiety and On have created a special, collaborative version of the latter’s Cloudswift sneaker.
Featuring subtle touches of gold on the tongue, heel, and outsole, the sneaker arrives in a clean white base with black accents. The Cloudswift’s relatively subtle and performance-focused upper sits atop On’s proprietary CloudTec cushioning system, which is as eye-catching as it is comfortable.
Through investment partnerships with Roger Federer and clever positioning over the past two years, On has become a sneaker brand to look out for, both in the performance and the lifestyle markets. The brand’s all-day comfort is one of its main selling points. Walk through any major city in Europe, and you’re bound to see more On sneakers than you’d have expected — you just need to pay attention.
The Highsnobiety x On Cloudswift is part of a capsule collection that includes a hoodie, T-shirt, and cap. The apparel will also be available at Gate Zero. The collection is only available at Gate Zero in Zurich Airport, which can only be accessed if you’re traveling through the airport, and is open for a limited time only.
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