Cult British label Paul Smith has opened its first European “Paul Smith Junior” store for mini fashionistas in Paris.
The store, located adjacent to the brand’s existing menswear retail space on the Boulevard de Raspail in the French capital, is the first Junior store to open outside of Japan. It features quirky design details such as an electric Hornby train chugging its way around the display window.
DON’T MISS: VERSACE’S FIRST KIDS STORE OPENS
At 19 square meters, the shop is as mini as the clients it caters for but big enough to stock pieces from the brand’s lines Paul Smith Baby, Junior and PSJR, all recognizable due to the label’s signature vibrant colored stripes and prints echoing the style of the adult collections.
The retail space itself is reminiscent of the brand’s standard shops, with wooden paneling and elaborate coving contrasting with the contemporary oak furnishings and suspended brushed brass clothing racks.
Modern art images decorate the walls, while the Nottinghamshire designer has even added a personal touch by incorporating some of his own photographs into the décor.
The post Paul Smith opens first ‘Junior’ store in Europe appeared first on LUXUO.