Launched in March 2021, Portl is a Smart Mirror-based personalized fitness & wellness device that fits seamlessly within your home. Funded by Kalaari Capital at the seed stage, portl has pre-orders mainly from Hyderabad and Bangalore as on date. The expansion into newer cities will drive more revenue for the company in the coming months. The team is metro focused and plan to range the Bangalore, Mumbai, Delhi & Chennai markets in the next one year. With a $18 Bn market size in the personalized fitness category which is rapidly growing, Portl projects to capture a 10% of market share in next 3 years. Another round of investment is also in the works and being planned currently. Portl affords people the flexibility to choose their workout time, the autonomy to actively adopt healthier practices around their lifestyle, and helps constantly improve overall health. The combination of a sleek, space-saving Smart Mirror with high a degree of workout personalization and wellness services has enabled the team to achieve over 200% growth in the past few months.
The Need-Gap
Portl revolutionizes the personalization aspect at scale, with smart sensors that correct a user’s form in real-time while they perform exercises in front of the mirror. Each individual gets programs customized to them, that ensure highly relevant and engaging content from the instructors on-demand and via live classes. Indraneel Gupta, Founder & CEO, Portl & Vishal Chandapeta, Founder & CTO has over five years of experience in the fitness industry, serving the needs of large fitness and wellness businesses. During the time, they learned immensely about the customers’ needs, their pain points, and overall habits when it comes to fitness as a lifestyle. The experience helped them build Portl and address the unmet requirements of the consumers across personalization, convenience and deliver a holistic approach to overall health.
The Product Features
With Portl, one gets access to hundreds of workouts on-demand and live across HIIT, Strength, Dance Fitness, Endurance, Yoga, Mindfulness, and Nutrition Coaching. The device is also equipped with bio-sensors that measure a user’s Blood pressure, Glucose, ECG, Respiratory rate and much more, which helps to personalize routines keeping the users’ overall health status in perspective. The convenience, form-factor, personalization aspects of the Portl products really shine through with the sleek Smart Mirror design; the overall product features were designed keeping in mind the evolving needs of the consumers. The team spent a lot of time researching the engagement and motivational aspects of staying committed to fitness and making healthier choices on a daily basis. Within the Portl system, there is a use of subtle gamification and engagement mechanisms to help users stay consistent, and focused on efforts while delivering personalization at a granular level. The AI engine enables customers to dynamically adjust programs based on the proprietary Portl movement metrics; the real-time form-feedback mechanisms help to perform activities with the correct technique. Portl tailors programs across a wide variety of workout formats to keep users engaged, all the while helping them achieve their overall goals.
The Ideology
With Portl devices entering the homes of new users every day, the focus is catering to the entire family’s needs, and not just for the fitness enthusiasts. The fitness & wellness content caters to multiple age groups and different experience levels to ensure that no matter what life-stage one is at, they will always receive a variety of relevant and engaging fitness programming, nutrition coaching, mental wellness, and general health improvement services through the Portl platform. The company believes in a holistic approach to fitness – it isn’t just about the physical activity, but also the nutritional and mental well-being aspects that need attention. At Portl, the consumer is at the core of everything. Using technology, they deliver personalization at a granular level and the unique Smart Mirror platform allows users to feel a sense of community whilst maintaining their privacy and safety within the comfort of their homes.
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