Defining Heroine, a heroine for today is built of contrasts – she is powerful yet delicate, pragmatic yet glamorous. This dichotomy is echoed in the collections where the sexiness intrinsic to Jimmy Choo is balanced with a sense of utility. It’s a modern mix.
Inspired by the notion of royalty, as rock royalty, cultural dynasties, and aristocracy, the Jimmy Choo heroine transgresses boundaries, her closet of shoes and accessories mixing different styles, influences, identities in the same way she fuses these ideas across her wardrobe. The unifying factor is sleekness, a streamlined beauty. For Jimmy Choo, there is simultaneously a sense of legacy, of modern icons and future classics – of pieces designed for longevity, to add to heritage.
Harking back to the brand’s birth in the fashion landscape of late-nineties London, styles consciously reference that era – buckles and harnessing evoke notions of hard glamour and striking minimalism, while eccentricity is expressed through baroque embroidery and embellishment.
As part of a definition of the codes of Jimmy Choo, an abbreviated monogram has been introduced for AW19. An interlinked ‘JC’ faceted with a confident silhouette, it is a constant reminder of the brand’s meaning and value. Ever-present, it is celebrated whether used as a jewel-like decoration on the MINORI ankle-boot or across the vamp of the LEXICA sandal, graphically debossed onto the toe of the LOVE court shoes or subtly embedded into heels and onto the shaft of knee-high boots.
The inspiration of royalty leads naturally to jewelry – for the evening, a series of styles indulge in extravagance, with embroideries of trompe l’oeil bijoux. Integration of jewelry into the shoe results in the stretch ankle boot LJYA and the velvet signature pump, LOVE, a duo of whimsically decadent evening shoes, their ankles circled with sets of embroidered crystal jewels, precise recreations of historical styles.
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