Ayurveda is one of the world’s oldest holistic healing systems. If reports are to be believed, it was developed more than 3000 years ago in India. The core philosophy of Ayurveda is that health and wellness depend on a delicate balance between the mind, body, and spirit. Its main goal is to promote good health, not fight disease. But treatments may be geared toward specific health problems. Those who practice Ayurveda believe every person is made of five basic elements found in the universe: space, air, fire, water, and earth. These combine in the human body to form three life forces or energies, called doshas. They control how your body works. They are Vata dosha (space and air); Pitta dosha (fire and water); and Kapha dosha (water and earth).
And keeping the same philosophy in mind, Upakarma Ayurveda made its way in the Indian market and is at present India’s fastest growing Ayurveda brand.
They are the pioneer in introduced Pure Shilajit Tea in the Indian market, and are targeting to reach lacs of new households with this new launch.
Brainchild of Vishal Kaushik and Parag Kaushik, Upakarma Ayurveda was founded in 2017 and is the new way of a healthy lifestyle and they have recently launched the Pure Shilajit Tea powered with 14 super and natural herbs. Vishal states that the premium new product is a research and development backed by Ayurvedic formulation of carefully picked ingredients such as Shilajit, Ashwagandha, Gokhru, Javitri, and 10 other natural ingredients. The tea is already sweetened with Stevia, so there is no need to add extra sugar.
Upakarma Ayurveda, after owning the majority of stake in the Shilajit market in India is expecting additional growth of 20-25% with this launch as the ingredients are in demand for immunity-boosting properties.
At present, they have a strong foothold of more than a million happy customers; and are targeting to reach lakhs of new households with this new launch.
They are the foremost brand to introduce Shilajit in its purest resin form and have proceeded to create a category of Shilajit-based products for immunity boosting. In Vishal’s opinion, the brand has single-handedly changed the archaic perception around Shilajit and illuminated its numerous benefits for the mind and body. Some of the benefits of the brand’s newly-launched tea include enhanced immunity, improved strength and stamina, calm body and mind, better digestion, and improved eyesight.
Available in the pack of 20 Sachets (1000mg each) for Rs. 369 at Upakarma Ayurveda’s official website www.upakarma.com; major portals like Amazon, Flipkart, and Nykaa and across its strong offline network with 10,000+ stores in India, Upakarma Ayurveda Shilajit Tea is also now available across international locations.
Since its inception, Upakarma Ayurveda’s product portfolio has been driven by forward-looking innovation. The brand strives to maintain the highest standards of Good Manufacturing Practices (GMP) and creates pure offerings that are free from gluten, artificial fillers, binders, and ingredients of animal origin. An extension of its beliefs, the brand’s pure Shilajit Tea is of the most premium quality and lab tested for purity. The product is being rolled out in the market after going through extensive R&D and QCC by a team of Ayurveda experts. They are offering the best quality Ayurvedic products at budget-friendly prices in premium packaging. The company features amongst the top ayurvedic companies in India. Upakarma Ayurveda’s vision comes from an in-depth understanding of the daily grind and the imbalance it creates in people’s lives. It is a brand that promotes a healthy lifestyle, going truly in line with its tagline, ‘Balance Your Life’.
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