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Kitting out your kids just got easier. The North Face‘s Japan branch, beloved by fashionistas and adventurers alike, will soon release its own take on a baby carrier.
A far cry from the bulky, homely alternatives currently on the market, the apparatus — which drops on September 24 as part of The North Face Japan’s dedicated maternity line — is ideal for parents who want to keep their kids — and their street cred — safe.
Inspired by mountaineering backpacks, the carrier is a sturdy, lightweight unit that can be neatly stashed inside a drawstring pouch. Worn on the chest or back, it’s essentially a harness that allows hands-free transport of children ages one to three years old.
https://youtu.be/W5DJ26yIzgs
An explanatory video, somewhat confusing for childless viewers, demonstrates the myriad ways — thanks to an abundance of adjustable straps and buckles — that the carrier can be worn. It’s even constructed with a built-in hood to keep your baby’s noggin safe from the elements, as well as a mesh compartment for essentials.
Paired with, say, The North Face’s infant-sized Nuptse one-piece or quilted bucket hat, the carrier is a sure way to transform any kid into an instant style star.
The North Face is one of several labels that offers baby clothes for style-minded parents. There’s KITH Kids, which peddles box logo tees and coveralls, and BAPE Kids, which offers shrunken Baby Milo hoodies and mini BAPE STAs.
It’s hard out there for babies and parents — how can anyone compete with Instagram’s class of diminutive style influencers, of which Kardashian-Jenner spawn only account for a small percentage? We can’t say ourselves, but one thing is clear: brands are making it harder than ever to keep up with the baby Joneses.