Starwood Hotels & Resorts Worldwide has introduced Tribute Portfolio, the company’s 10th brand and second collection of independent hotels.
Tribute Portfolio will allow premium independent hotels to benefit from the prestige of the Starwood brand and give Starwood Hotel clients the ability to continue enjoying Starwood services and earn Starwood loyalty points in the world’s most popular destinations.
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The first hotel to join the Starwood Tribute Portfolio is The Royal Palm South Beach Miami, a four-star hotel with 393 rooms and suites located on Collins Avenue, Miami’s “Millionaires Row”.
Hotels in Asheville, NC, Nashville, TN, Savannah, GA and Charleston, SC will join the brand in the next 12-24 months, followed by an expansion to Europe. The company aims to build up its portfolio to 100 four-star and upper-luxury hotels by the end of the decade.
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