Starwood Hotels has teamed up with Uber in a partnership that will allow loyalty members to earn Starpoints for every Uber ride around the world.
The multinational hotel chain includes brands like the St. Regis, W Hotels, Sheraton, Westin, Four Points by Sheraton and Le Méridien.
To enroll, SPG members need to link to an Uber account and register a qualifying stay at any Starwood hotel.
Users earn one Starpoint for every dollar spent on Uber rides. Bonus points are earned when rides are taken during a hotel stay.
To kick off the program on February 28, loyalty members can earn 15,000 Starpoints — enough for a free night’s stay — when they book a ride using the “SPG” option, and take part in promotional events that include a 10-minute meditation session for guests of the Westin hotels and a luxurious ride that includes fresh flowers, jazz and a book on the signature Bloody Mary for guests of the St. Regis.
The promotional event will take place in Dubai, London, Mexico City, New York and San Francisco.
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