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Stay Naturally High: Drunken Monkey

We all love fruits, but detox fruit juices and smoothies are surely the first pick, when it comes to delicious and filling breakfast meals. And your answer to healthy detox juices and smoothies can be Drunken Monkey, one of the fast-growing smoothie chains of India which delivers the best blended natural-fruit smoothies, smoothie bowls, and juices in over 200 special combinations, ranging from all-natural detox smoothies, meal smoothies, fruit shakes, and also a range of smoothies to cure hangovers.

Founded by Samrat Reddy, it is one of the fast-growing smoothie chains of India which delivers the best-blended natural-fruit smoothies, smoothie bowls, and juices in over 200 special combinations ranging from all-natural detox smoothies, meal smoothies, fruit shakes, and also a range of smoothies to cure hangovers.

Started in February 2016, Drunken Monkey was initially a single smoothie bar in Hyderabad. At present, the company boasts of 81 outlets across the country and is still growing, informs Samrat Reddy, who can be best described as someone who is continuously looking for novelty, speed, and competition.

Drunken Monkey has grown from strength to strength, expanding the business to achieve its goal to make Drunken Monkey synonymous with smoothies and smoothies synonymous with Drunken Monkey, thus bringing about a “Smoothie Revolution”. Effective utilization of the “first-mover advantage” ensued the brand to be a pioneer in the natural smoothie segment.

Explaining about the product range, Sameer informs, Drunken Monkey offers Natural Fruit Smoothies and Smoothie Bowls, Avacado Smoothies, Veggie Smoothies, Protein Smoothies, Fruit Shakes, Meal Smoothies to name a few. Apart from some indulgent and coffee smoothies, all the natural fruit smoothies and shakes are 100% natural, made from local produce, and do not contain any artificial flavors, preservatives.

While growing up, Samrat was a frequent visitor of a local juice and smoothie shop in the neighborhood in Chennai as he was not fond of the regular beverages. After acquiring an Engineering Degree from Chennai, he worked in Australia for a while before moving to Scotland for MBA from the University of Strathclyde, Glasgow, Scotland. During his stay in Australia and the UK, he observed that there were more cafes offering coffee than the outlets serving smoothies. It was in Scotland when he actually thought of setting up a smoothie business as he felt that people would incorporate smoothies into their lifestyle as it is a healthier variant than regular beverages. But it was only in 2015, 7 years after he first thought of a smoothie empire, he decided to make it happen. Samrat conducted a detailed groundwork and comprehensive research on the concept and the market for a year and a half and realized that the demand for healthy alternatives for snacks and drinks is increasing steadily. He subsequently came with a business plan to implement the idea of a smoothie business. Thus, Drunken Monkey was finally launched in February 2016.

In the words of Samrat, “I wanted to do to smoothies what Starbucks did to coffee. The new generation, the millennia’s wants to be catered to and are more willing than ever to experiment with new brands. People want a space to create meaningful social connections without restricting themselves to regular coffee and chai outlets. Smoothies are the new social lubricant in town.”

The brand abides by its tagline “Naturally High” which is that crazy-happy-wondrous feeling of being in love with life! Drunken Monkey firmly believes there is no greater thrill than bingeing on nature and life with smoothies being one of the ways of reconnecting with the naturally high feeling. The team at Drunken Monkey professes that there is a way to experience everything life has to offer and to make one feel truly alive. Hence, their products are pure and natural; their team is energetic and motivated echoing their “Naturally High” way of life.

Keeping up with its aim of offering healthy alternatives and solutions, Drunken Monkey had launched Flying Monkey Foundation during the pandemic, which is a foundation that inspires people to embrace life by feeling beautiful, young, and full of energy. Samrat Reddy who is a fitness and sports enthusiast believes indulging in sports is a simple and fundamental way of reconnecting with the authentic inner self by naturally engaging the body and mind in unison. Drunken Monkey calls it living Naturally High as there is no greater thrill than being high on life itself! Through engagement in sports, Drunken Monkey Foundation aspires to build happier and healthier communities leading to more complete and content human beings.

A self-confessed adventure addict, Samrat has always been first in line to get things going, whether it is work or play. In fact, for him, there is no difference between work and play! He takes his job just as seriously as he takes his sport. The Drunken Monkey founder also leads a cricket team that is highly reputed in the Hyderabad Corporate circle. He believes that team sports are a great way to build strong work ethics and team spirit.

Ask Sameer about the future plans for Drunken Monkey and pat comes the reply, “Our plan is to open 250 stores by the end of 2021 and then plans to expand internationally. After establishing its dominance in the domestic market by 2021, we aspire to launch over 100 smoothie bars across 5 countries. The growth plan will also include introducing smoothies that have a higher shelf life and can be distributed at the supermarkets in India.”

The post Stay Naturally High: Drunken Monkey appeared first on TMM.

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