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Stüssy and CDG know there’s no way to have too much of a good thing. The 40th anniversary collab they dropped last year has since become the stuff of streetwear legend, so it’s only appropriate that they’d come back together for a third partnership.
Third, you say?
Yep! Besides the aforementioned capsule — which included a jacket, shirt, cap, and bag laden with Surfman co-branding — Stüssy and the COMME des GARÇONS diffusion line also worked on a beachy scent that was launched alongside a CDG wearable or two.
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The first round of CDG stuff was far more comprehensive and collectible — it was an anniversary celebration, after all — with the varsity jacket in particular reaching ridiculous heights on the secondhand market.
But the CDG Parfums fragrance still makes sense in terms of Stüssy’s impeccable world-building. The aged Californian brand currently is writing the book on how heritage streetwear brands can extend themselves far beyond the realm of mere streetwear.
Stüssy & CDG’s latest joint effort also follows an especially strong seasonal collection and another choice Birkenstock collaboration, both demonstrating the strength of contemporary Stüssy: it’s cool, it’s what everyone wants to wear right now, and it’s constantly selling out. Look out ‘Preme!
As seen on Stüssy’s London Chapter pals, the collection includes a black coaches jacket, grey hoodie, and a t-shirt in black or white laden with all kinda thematic graphics. Pretty concise.
Stüssy & CDG will properly launch their latest team-up on September 24 at 10 a.m EDT via Stüssy’s website, CDG’s web store, and various Stüssy, COMME des GARÇONS, and Dover Street Market stores.