Many brands out there seek the latest designers and fashion icons for their collections but Jo Malone likes it different. The delicate floral and naturalistic designs of wallpaper designer and artist Marthe Armitage will be combined with the sensual scents of the British fragrance house this month in a new collection entitled Summer Afternoon. This limited edition includes Red Roses Scented Drawer Liners, the Green Tomato Leaf Home Candle, Nectarine Blossom & Honey Bath Oil and a four-piece Soap Collection, with prices ranging from $40 to $105.
“I wanted to capture the perfect English summer afternoon. It needed to feel alive and I wanted to weave in ingredients from the Jo Malone London scents. This project has seen me exploring a world I’ve not experienced before and it’s been lovely,” said Armitage. She started out her design career in the 60s and works out her designs completely by hand – drawing the patterns, mixing colors, and cutting lino-print blocks all on her own. For this collection, she was given free reign to conceive of whatever she wanted.
The entire pattern features a beekeeper, roses, tomato plants, croquet players, ducks, flora and fauna of various kinds and sunlight-dappled vegetation. The print is finished in several color combinations. The whole theme, as well as the name of the collection, was inspired by one of Armitage’s favorite writers Henry James, who said that they were “the two most beautiful words in the English language”.
With Jo Malone’s dedication to looking for collaborations with renowned British artisans instead, their dedication to seeking out and perpetuating the other aspects of the culture is fully on display. We’ll be looking out for what they bring to the table next.
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