Wasn’t enough for Supreme to (allegedly) team up with BAPE for Spring/Summer 2022, eh? Leakers are now circulating rumors that Supreme is also planning a SS22 Burberry collaboration.
Burberry replied to Highsnobiety’s request for comment but demurred to speak on the record.
The rumored collaboration would be another feather in the cap of creative director Riccardo Tisci, who’s brought the British fashion house into the realm of Gen Z via Twitch streams and street-leaning graphic fare.
Suffice to say, compared to last year’s Supreme x Pucci collab, Tisci’s Burberry feels especially ripe to partner with Supreme.
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Never not wearing a black T-shirt and Air Force 1s, Tisci shares with Supreme a personal legacy of Nike collabs.
Similarly, both the New York skate brand and Tisci dominated the late-aughts streetwear-luxury crossover boom with Box Logo T-shirts and graphic Givenchy designs, respectively.
Tisci’s work of the era was popularized by tastemakers like Kanye West and JAY-Z, who then tapped Tisci to create the artwork for their 2011 album, Watch the Throne.
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Supreme, for its part, has set its sights on slowly taking over the luxury space, perhaps a larger ambition of its parent company, VF Corp.
Whereas Supreme mostly stayed in its lane with more casual alignments and only the occasional capital-F Fashion partnership, the past year alone has seen Supreme partner with Pucci, Junya Watanabe, and Tiffany & Co., signaling a renewed interest in that high-low mix.
Of course, ‘Preme set the table for this kinda stuff with its earlier Jean Paul Gaultier and COMME des GARÇONS collaborations (and that little thing with Louis Vuitton), so this isn’t exactly unexplored territory.
One has to wonder if we’ll eventually see Supreme partner with every major luxury brand out there. Especially in light of Supreme x Burberry, it makes ya think that we’re just a Chanel, Gucci, and Versace away from Supreme’s total luxury dominance.
