Clean Beauty’ is often incorrectly used as a blanket term for anything that is deemed green or organic. Truthfully, the term refers to products that may have synthetic chemicals however they do not cause any damage to human health. The days of having to choose between what looks good on you and what’s good for you are behind us. At Kiro, we believe that words like high performance, impactful and luxurious can be associated with clean beauty as well.
At Kiro, we believe that consumers shouldn’t have to compromise anymore. When we say clean, it means a product that eliminates all harmful ingredients which can have potentially negative consequences on the body.
Our journey began with a deep dive into various scientific studies, to make sure we reduced and eliminated as many harmful ingredients that are commonly used in beauty products. It has been our endeavour to create products that embody a balance between effective, indulgent and mindful formulations to give the consumer the absolute best value for their money.
Our definition of clean beauty negates any compromise in terms of quality and effectiveness. By delivering formulas that feel luxurious to touch while delivering an international product experience. The ultimate goal of all our efforts at Kiro is to encourage consumers to actively pick clean beauty products that deliver the same results as their older counterparts; the primary difference being that these are safer and more sustainable. By revolutionizing the conventional beauty purchase process, we would like our consumers to be able to shop without having to minutely research every ingredient — we’ve done the hard work to ensure clean, high-quality formulations. In parallel, we will also help educate this consumer on how to protect herself from unwittingly using products that are not good for her.
Women often stray away from wearing makeup on a daily basis as they question the negative impact it has on their skin. Kiro is here to solve that exact dilemma with a line of colour cosmetics that are good for you and look good on you. Made with clean, nourishing skincare ingredients, these products can be worn every day without the fear of skin damage.
When you buy a product from Kiro, it is with the assurance that it has been mindfully created to offer good-for-you formulas that you and your skin will love. The vivid colours of our brand identity are what set us apart in the beauty aisle. A 100 per cent clean, vegan, and cruelty-free brand, one that stays away from all the nasties that makeup products usually come with. You can safely wear makeup by Kiro every single day. Safe, luxe products with an intense colour pay off, Kiro checks all the essential boxes.
With the festive season fast approaching, everyone is finally excited to add the extra glow and the right amount of glamour. Even though usual festive get-togethers have now become more intimate, we’re all looking forward to putting our best self forward.
We’ve rounded up some of our favourite picks from Kiro that will leave your lips looking sensational while pampering them with every swipe.
Live-in Creamy Matte Lipstick in Pink Ginger Gold Dust and Red Earth Gold Dust, these two lip colours come with the perfect creamy matte finish coupled with a touch of sheen to enhance your pout. The luxurious lipsticks glide on effortlessly and deliver a highly pigmented finish that lasts for hours.
Live-in Creamy Matte Lipstick – Mulled Wine, Scarlet Sangria, Smoked Berry Bold and bright shades have always been favourites in the festive season, this year is no different. These three shades are perfect to coordinate with any festive outfit — plus, you’ll instantly fall in love with the creamy matte finish.
This festive season got a lot easier with Kiro that allows you to indulge in lipsticks that do not tug and are mindfully formulated. Go on, take your pick. I won’t judge if you want them all.
-Inputs from Vasundhara Patni, Founder, Kiro
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