During the last Geneva International Motor Show, we celebrated yet another partnership bridging the worlds of watchmaking and auto industry: Tag Heuer announced their partnership with British luxury carmaker Aston Martin (popularly known for being the automobile marque of choice for Britain’s cinematic superspy, James Bond) and showcased the first edition timepieces emerging from the partnership, the TAG Heuer Carrera 01 and TAG Heuer Formula 1.
TAG Heuer’s VivoCity Pop Up Exhibition Stars New Aston Martin Watches
Over the last two weeks, the Swiss watchmaker brought the two special edition chronographs to a pop-up exhibition at Vivo City Singapore. The pop-up exhibition design is a meld of Tag Heuer and Aston Martin’s key aesthetic. The layout of the exhibition space is modelled after the famous TAG Heuer shield while the ceiling and pillars feature crisscrossing triangular motifs that are inspired by the spokes on the Aston Martin Vantage sports rims. Dressed in shades of black, red and white, the theme of the exhibition is emblematic of the overarching automotive spirit of the partnership.
Showcasing a span of all the Tag Heuer collection, including the TAG Heuer Carrera Heuer 02, the pop-up exhibition provides an extensive watch selection to walk the guests through. However, the star of the exhibition is, of course, the two Aston Martin special edition watches. To much relish of Aston Martin fans, the watches are not simply standard models with an added logo but heavily influenced by the colours, shapes, patterns, materials and characteristic of Aston Martin’s sports cars.
The Carrera Heuer 01 Aston Martin Special Edition
TAG Heuer Carrera Heuer 01 Aston Martin (Ref. CAR2A1AB.FT6163)
The first special edition model draws inspiration from Aston Martin’s luxury universe. The TAG Heuer Carrera Calibre Heuer 01 chronograph has the movement skeletonised in a hexagonal pattern reminiscent of the grille detailing on an Aston Martin Vantage. The sturdy 45mm-wide solid steel case also features “speed lines” on the side to evoke a race track and piston. Inspired by Aston Martin’s bodywork, the shape of the lugs is arguably the most significant modification made to the Carrera case, completed with a black ceramic tachymeter bezel.
The Formula 1 Aston Martin Special Edition
TAG Heuer Formula 1 Aston Martin Special Edition (Ref. CAZ101P.FC8245)
The TAG Heuer Formula 1 dubbed TAG Heuer’s “ultimate motor racing model”, is a quartz-powered chronograph set in a 43-mm stainless steel case. The indexes, seconds hand and Aston Martin’s famous winged logo all don the Aston Martin Racing, lacquered in lime accent colour. It comes with a black leather strap with matching lime essence top-stitching, which adds character and sporty style to the watch. It is the first time TAG Heuer has used a leather strap in the TAG Heuer Formula 1 collection that is made exclusively for Aston Martin.
Following the success of the pop-up exhibition, both special edition watches will be available at the retail stores in July, according to TAG Heuer.
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