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Celebrity Life

Is Monaco Still the Most Exclusive F1 Grand Prix?

There are three types of Formula 1 fans. There’s the die-hard fanatic that loves learning everything about the sport, drilling down into the fine technical details of how each element of the cars work, and sitting at the side of a track (come rain or shine) watching drivers whizz past them. Then there’s the casual […]

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History, Duality, Diamonds. Everything That Went Down at Cartier’s Boros Bunker Soirée

For too long, the thought of mingling amongst crowds, listening to live music, and being inside beautiful spaces has been but a distant memory. With the restrictions loosening and more and more cities coming to life again, we are seeing these memories become a reality, and Cartier’s most recent event is no exception. Cartier celebrated […]

Watch The 2021 Porsche America Parade In Indiana

Porsche mainThe 65th Porsche parade saw cars and attendees flock to Indiana to connect with like-minded enthusiasts and, above all, share appreciation for their cars as one big family. Automotive enthusiasts share a passion driven by a community of individuals dedicated to brands that spark a smile every time they get behind the wheel. It’s a […]

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Canossa Events Announces The Creation Of Canossa Racing

canossa racing 1Reggio Emilia (Italy) 18th October 2021 – Canossa Events, part of Motorsport Network, LLC, and GPS Classic announced the creation of Canossa Racing, a joint venture focused on organizing circuit activities for drivers and classic car enthusiasts.  Canossa Racing will combine the expertise and broad network of Canossa Events with GPS Classic’s in-depth knowledge of classic car races. Under the new […]

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Gallery: La Prairie’s Art Pop-up Event in Central

As Chaumet's CEO Jean-Marc Mansvelt tells us, bringing the house's 240-year heritage into the modern era is an immense task that amounts to a "daily obsession". But if the new pieces in the Chaumet Joséphine collection are anything to go by, the Place Vendôme stalwart is heading in the right direction.

Chaumet Joséphine collection
Chaumet Joséphine collection

What kind of woman today does the Joséphine collection appeal to?

First, it’s about a woman with a certain character. Because when you choose to wear a tiara on your finger, you’re making a choice of distinction, a choice of character. You’re sending a message to say you’re not like everyone else and you have a certain strength and a certain personality. But also a sense of virtuosity, grace and beauty, because it’s not for women who want to be too provocative.

It’s a way to set your personality. And then of course, there are two major reasons to become a client of Joséphine. On one side, it remains one of the favourite pieces chosen for a bridal purpose. It’s connected to the initial history of Chaumet, the history of the power and love between Napoleon and Joséphine. And Napoleon is known everywhere, that’s incredible. There’s another type of client on the other side of the connection with the pearls, the coloured stones, something a bit easier and more accessible.

This year, Chaumet's creations have also incorporated sleeker, more modern takes on the tiara. Can you tell us a bit about the new high jewellery?

After many creations that were a bit more tiara-like, a bit more decorative, more visible, more baroque in a certain way, we wanted to enrich the collection with new ways to mix and match, and to go for designs that were slicker, with a more minimalist approach, because that’s also the style of today. We have a feeling that clients today are a little more understated, and we have the capacity to create beauty through a fine line, rather than an accumulation. So one of our high- jewellery pieces, which is sort of a V with a stone in suspension, doesn’t shout about its design. It’s all about balance.

Tiara set in the Chaumet Joséphine collection
Tiara set in the Chaumet Joséphine collection

This year is the 10th anniversary of the Joséphine collection...

But we don’t mark it that way for two reasons. I always feel that if you start doing anniversaries for everything, then at the end, what’s the meaning in it? Last year, when we did the 240 years of Chaumet, that was slightly different. For Chaumet, our heritage is much longer than a decade, it’s about centuries. Instead, this year, we’re celebrating our connection with the 200th anniversary of the death of Napoleon, which is significant in Europe and in France. We’ve done an exhibition at 12 Place Vendôme that was open to the public which tells the love story of Napoleon and Josephine through 150 different objects, beautiful loans from museums and private owners.

Which piece proved to be the most challenging piece in the collection?

The most discussed and the most debated one was the watch. Because we’re clearly a jeweller, and we’ve focused all our efforts and attention on jewellery. But since a few years ago, we’ve reassessed and repositioned what watches mean for Chaumet. It’s true that with the business of watches within Chaumet, we’ve really tried to be coherent with what the story of watchmaking for Chaumet is as a jeweller. One of our challenges was to look at the market – in the market, 90 percent of watches are round – and nobody’s waiting for Chaumet to create a round watch, because we already have thousands of beautiful options on the market.

We decided on a shaped watch, and it wasn’t very difficult to settle on the pear shape, like an illusion of a diamond. We also faceted the watch’s dial.

The new Joséphine watch takes inspiration from the pear-shaped diamond
The new Joséphine watch takes inspiration from the pear-shaped diamond

How do you balance 240 years of heritage behind a brand and stay relevant at the same time?

That’s really the obsession every single day. How do we continue the narrative, the link to the story? Since the pandemic, we’ve seen clients choose Chaumet because there’s longevity. And so it becomes a daily obsession of ours to convey this message to our clients through different means, including the digital approach, so we can speak to the needs of our audience today. We also go through the traditional channels and have books and exhibitions. I regularly write down on paper in two columns: on one side, how much do we tell the story of Chaumet, and on the other, how do we take a contemporary approach, either through the narrative or through using different tools? I take a step back and ask myself is there a balance? If we’re going too much in one direction, maybe it’s time to rebalance. It’s in everything we do.

Jean-Marc Mansvelt
Jean-Marc Mansvelt

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Netflix’s Squid Game Is Coming to Life in Abu Dhabi

Netflix's smash hit, Squid Game is becoming a reality in Abu Dhabi thanks to its Korean Cultural Centre.

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Classic Cars and Collectible Sneakers Collide in Fort Lauderdale

SG NYC CONCOURS 2019 69Presented by the Fort Lauderdale Concours – It’s the new big mash-up. The luxury worlds of classic cars and collectible sneakers will collide in a unique showcase at the Fort Lauderdale Concours (FTLC) presented by Lotus. A reinvention of the traditional Concours began in 2019 when Maria Jannace launched the Rooftop Concours Series, starting with […]

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RM Sotheby’s Hershey Auction Posts $12.9 Milion In Results

rmsothebys hershey 1RM Sotheby’s has just wrapped up their 15th annual Hershey auction at the Hershey Lodge during the Antique Automobile Club of America’s (AACA) Eastern Division Fall Meet and has posted some incredible results. During the two-day event, the auction accomplished $12,984,210 in sales and had an incredible sell-through rate of 98 percent. Classic and historic […]

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14th Annual St. Michaels Concours D’Elegance on Chesapeake Bay Recap

IMG 8753Presented by St. Michaels Concours D’Elegance Chesapeake Bay – Out of a field of seventy exceptional automobiles came the Best Of Show, the 1936 Horch 853A Special Roadster owned by Robert Jepson, one of just seven built. Celebrating the 60th Anniversary of the Jaguar XK-E resulted in the 1962 Roadster of James Harris winning Best […]

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Prestige Imports Halloween Super Car Run Returns For 2021

prestigehalloweensupercarrun2It’s time for spooky supercars! Prestige Imports has just announced the new 2021 Halloween Super Car Run and we are more than excited. In previous years, aside from 2020 due to the pandemic, Prestige Imports has held the Halloween Super Car Run as an event where cars and drivers alike get dressed up in costume. […]

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Go Digital with the 26th Asian Television Awards

The Asian Television Awards is back with a new unique format.

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Monaco Yacht Show 2021, Yachts, Toys, and Much More

The most awaited yachting event this year was without a doubt the 2021 Monaco Yacht Show. It is THE show that sets the tone for trends, where exhibitors must present their newest product or service and where all of the industry gather to exchange, network, and keep up with the latest news in the yachting […]

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