Celebrity Life

Prada just unveiled its 2021 holiday campaign with A Midwinter’s Night Dream, a cinematic experience that uses ground-breaking technology and Hollywood stars to transport viewers and fans of the Italian fashion house into a festive dreamscape.

Imagine: infinite cotton-candy sky, its reflection in the snow and the ambiance so palpable that one could easily feel the frost on their cheeks. For this season’s holiday campaign, Prada created a serene world, frozen both in time and quite literally. Think The Lodge (but a lot less scary) or Eternal Shining of the Spotless Mind (but much more modern) elevated with the magic of Star Wars-grade special effects.

Deeply inspired by the power of cinema, Prada enlisted the help of director Glen Luchford and some of this generation’s brightest Hollywood stars: Julia Garner, Shira Haas, Louis Partridge and Taylor Russell. Under Luchford’s eye, the actors journeyed across snow-swept Los Angeles in semi-collegiate getups to the Waltz of the Flowers. The dream, so meticulously woven by the creative minds behind the campaign, felt real, or at least as real as a multi-million-dollar Disney feature.

The ultimate suspension of disbelief in A Midwinter’s Night Dream was possible thanks to the Volume, a special effects tool most prominently used in The Mandalorian to achieve a remarkable sense of scale when creating fictional landscapes.

The 2021 Prada Holiday Campaign Takes us to Another World

The campaign's styling did not attempt to instil credence but rather accentuated its romanticism. The campaign featured Prada’s latest rhinestone-studded oeuvre: cardigans, dresses, skirts, accessories, and shoes that were shimmering under the pastel lights of the LED screens. Apparently, in Prada Land, winter is not an excuse to abandon cropped cardigans and sheer blouses.

A Midwinter’s Night Dream is a new example of a brand building an entire world with its campaign. In the past, luxury players like Richard Quinn and Mugler succeeded in placing their collections into elaborate narratives. Prada, however, took the concept to the next level by utilising high-profile cinematography and Hollywood technologies, blurring the lines between fashion, cinema and reality.

Shop the collection here

The post Prada’s Holiday 2021 Campaign Imagines a Snow Covered Los Angeles appeared first on Prestige Online - Hong Kong.

Many women probably feel like shopping for a man’s gift is more challenging than buying for females. However, this doesn’t have to be the case. Whichever man in your life you’re planning to gift, there are actually many things, hobbies, and interests to explore. And if he is particularly indulgent in fashion and style, then […]

The post 19 Best Gifts For Men With Style appeared first on Gracie Opulanza.

Nobody saw it coming, but Daniel Lee is departing from Bottega Veneta.

The news was announced by Kering, the luxury conglomerate that owns the Italian fashion brand. In a statement, the group said, “Bottega Veneta and Daniel Lee are announcing their joint decision to end their collaboration. He brought new energy to the house and greatly contributed to the new momentum that Bottega Veneta is enjoying today.”

Indeed, when Lee was named as the new creative director of the brand in 2018, the fashion brand was hardly in the spotlight like it is today. Lee himself was relatively unknown, although the British designer was noted for being old Céline’s director of ready-to-wear, working with the revered Phoebe Philo.

Naturally, he brought plenty of Philo-isms to Bottega Veneta, which attracted customers who missed Philo's design sensibilities (her clothing was described as intelligent, chic and sexy all at once) after her departure from Céline.

Creating a new Bottega Veneta

Under Lee's helm, Bottega Veneta became a favourite amongst It-girls. The brand built a huge presence on Instagram largely through Lee's accessories, even when he deleted its social media accounts. Lee refreshed the brand's signature intrecciato weave, creating oversized versions for handbags that became a hit, on top of introducing new styles like the padded Cassette and the Pouch.

He was also a key force behind the square-toe trend, having introduced a variety of stylish mules and heels that likewise, became must-haves for the fashionable crowd. He also managed to sell more practical styles like the Puddle Boots, which was just recently launched in knee-high styles and more colours.

During his tenure, Lee bagged four prizes at the 2019 British Fashion Awards, including designer of the year and brand of the year.

Where is Daniel Lee headed next?

In a statement, Lee shared, “My time at Bottega Veneta has been an incredible experience. I am grateful to have worked with an exceptional and talented team and I am forever thankful to everyone who was part of creating our vision. Thank you to Francois-Henri Pinault for his support, and for the opportunity to be part of Bottega Veneta’s story."

Bottega Veneta is expected to announce Lee's successor soon. As for where the British designer may be headed, perhaps we could look again at Phoebe Philo, who was revealed to be launching her eponymous luxury fashion brand at LVMH. Perhaps Lee could be rejoining the designer that helped refine his minimalist aesthetic?

Stay tuned for news on the designer's next move.

Header photo credit: Bottega Veneta

The post In a Surprise Move, Daniel Lee Exits Bottega Veneta appeared first on Prestige Online - Hong Kong.