Celebrity Life
#48 The Naina Redhu Experience : Influencer Marketing for Brands, Part Four
How do you decide what social media channels are most relevant for sharing the content that the influencer has created for you? How do you measure the impact of your influencer marketing campaign? ( There's no silver bullet - you have to do a bit of trial and error and then figure out what works best! )
Part Four on the "Influencer Marketing for Brands" series address "relevant channels" and "measurement". I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn't. Considering how quickly things change in today's scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena - there are, possibly, many other people who are way more qualified to give you advice about this subject. I'm probably the only one who has a podcast / video series. I'm also probably the only one who's mad enough to put all this information out on the Internet for free. I am mad passionate about this because this is what I love doing. I thrive in this and absolutely enjoy watching a great influencer marketing plan fall into place. Regardless of whether I'm one of the influencers working with said brand!
#47 The Naina Redhu Experience : Influencer Marketing for Brands, Part Three
In part three of the “Influencer Marketing for Brands”, I talk about the fifth item in “Things To Consider before working with an Influencer”, which is CONTENT. What content will…
#46 The Naina Redhu Experience : Influencer Marketing for Brands, Part Two
Answering questions after Part One of Influencer Marketing for Brands aired. Questions related to whether packaging design / quality is important before reaching out to Influencers, how many influencers to…
#45 The Naina Redhu Experience : Influencer Marketing for Brands, Part One
After 44 episodes focusing on better work practices for Bloggers / Influencers, this 45th episode onwards, I will be focusing on how brands can work with Influencers / Bloggers. Things…
#44 The Naina Redhu Experience : Blogging & Sourcing, The Blogger Rat Race
Addressing the subject of “sourcing”. The number of emails I receive weekly with this brand and that brand “inviting” me to “source” from their latest collection. The confusion amongst brands…
#43 The Naina Redhu Experience : Bawse Book, Sponsored Content, Instagrammers
The 43rd episode of me podcast ( I’m channeling accent and dialog from the Happy Valley show on Netflix ) is where I talk about the latest book I’m reading.…
#42 The Naina Redhu Experience : My Inspirations, Small-Town Bloggers, Pay Your Friends. Don’t Listen To Me.
In the 42nd episode ( actually the 45th episode but I can’t follow numbering to save my life, so I come up with special episodes numbered “39a” ), I talk…
#41 The Naina Redhu Experience : FOMO ( Fear Of Missing Out )
Please excuse all the video cuts toward the end and the out-of-sync audio. I don’t know what happens sometimes to the mobile phone that I use to record these. This…
#40 The Naina Redhu Experience : Business & Wearing My Heart On My Sleeve
A fellow-entrepreneur, solo independent contractor recently reached out to me to ask me business was faring considering how open I was about the challenges I faced. They wanted to know…
#39a The Naina Redhu Experience : Monetizing Blogs #SpecialEdition #NAINAxSuryagarh
This special edition of #TheNainaRedhuExperience comes from the deserts of Rajasthan. I recorded this atop the roof of my room at Suryagarh, Jaisalmer, Rajasthan. A bunch of questions and emails…
#39 The Naina Redhu Experience : Photography Assignment Pricing, Contracts, Etc.
Talking about a photography gig, how it started, contracts, negotiations, pricing etc. Somewhat like a case study, without giving away confidential details of course. Will give you an insight into…
#38 The Naina Redhu Experience : Business Platforms For Bloggers
In this episode of the podcast, I talk about blogger platforms that claim to get business for bloggers and influencers. Some of the ones I’ve mentioned are FohrCard, BlogMint and…