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How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year
While Covid-19 has played havoc with the way we dress in 2020, itâs far from being the only influence on wardrobes this year.
British singer Harry Styles, French fashion designer Marine Serre and the Netflix show Emily in Paris also inspired peopleâs shopping habits, according to the Year in Fashion 2020 report from the global fashion search platform, Lyst.
So 2020 is and always will be a peculiar kind of year, marked by the Covid-19 pandemic, mass lockdowns around the world, and profound changes in the way we do things like shop and work. Itâs also been a year of activism, with movements like Black Lives Matter that have influenced various domains such as culture and fashion. As the end of the year approaches, itâs time to take stock, and itâs no surprise to see that our wardrobes have been inspired by the major events of the last 12 months.
Ethics, activism and stay-at-home style
[caption id="attachment_212730" align="alignnone" width="1024"]
A Black Lives Matter protest. (Image: Nicole Baster/ Unsplash)[/caption]
While apparel relating to the Black Lives Matter movement proved popular worldwide, another event largely contributed to making fashion about activism this year: The US presidential elections. Americans and supporters elsewhere didnât hesitate to wear their political ideas on their sleeves â literally â in recent weeks. In the US, searches for terms such as âvoteâ were up 29 percent week-on-week according to the Lyst report, with T-shirts becoming the most popular political fashion statements.
Plus, 2020 saw consumers looking to shop in a more ethical, more conscious way. The global fashion search platform reports an average of over 35,000 monthly searches for âvintage fashionâ in September, as well as a 104 percent rise in online fashion searches for secondhand-related keywords. Lockdowns also have had a major impact on fashion choices, with many consumers trading their stilettos and loafers for slippers and sneakers from the end of Q1 2020. Searches for sweatpants shot up 104 percent month-on-month in April, when many countries were under stay-at-home orders.
Harry Styles at the cutting edge of style
One thing that didnât change in 2020 was that celebrities continued to drive fashion trends, with Harry Styles leading the way. The British singer â who recently wore a dress on the cover of Vogue magazine â has a vintage style thatâs been a hit each time he stepped out. This is reflected in spikes in searches for the clothes he wears in music videos or public appearances. BeyoncĂŠ rides high when it comes to fashion influence too, notably when sporting the now famous Marine Serre crescent moon print catsuit in âBlack Is Kingâ (+426 percent in searches for pieces by the French designer in the 48 following the filmâs debut). Next come Kim Namjoon of BTS, US politician Alexandria Ocasio-Cortez and rapper Travis Scott, among the celebrities who had the biggest impact on fashion this year.
As for TV shows, Emily in Paris leads the way in the fashion stakes this year. The Netflix drama, which gained much media attention, went all out in terms of styling its charactersâ looks. From the Kangol bucket hat (+342 percent) to the beret (+41 percent) to Ganni skirts (+289 percent), the clothes worn in the show proved a hit with its audience, keen to tap into chic French style. Shows and documentaries Normal People, Tiger King and The Last Dance got the internet buzzing too, influencing searches for ready-to-wear pieces and accessories seen onscreen.
[caption id="attachment_212732" align="alignnone" width="1024"]
A scene from Emily in Paris. (Image: Stephanie Branchu/ Netflix)[/caption]
Upcoming trends for 2021
As for the most popular items of 2020, face masks top the bill this year. Searches for the category increased 502 percent year-on-year, and searches for the Off-White brandâs logo face mask saw a 496 percent increase from January to March. Safe and stylish was the name of the fashion game this year. Apart from masks, casual clothes and accessories feature as the hottest products of the year, including Birkenstock Arizona sandals, the Telfar shopping bag and Nike joggers.
After a year when comfort, and even protection, were fashionâs watchwords, Lyst foresees the return of more audacious styles in 2021. In particular, 2021 looks set to see a kind of âmodern-day Roaring 20sâ style â with short hems, bright colours and prints â as well as growth in more purposeful shopping as consumers look for commitment on activism, sustainability or gender-neutral pieces.
The Lyst Year in Fashion report is based on analysis of the behaviour of over 100 million consumers who searched for and bought their fashion items online in 2020 from 12,000 brands and stores. The Year in Fashion report takes into account global searches on Lyst and Google, conversion rates and sales, social media mentions for brands and products, as well as engagement stats, since January 2020.
Read the report: Lyst.com/year-in-fashion-2020.
(Main and featured image: Netflix)
The post How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year appeared first on Prestige Online - Hong Kong.
How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year
While Covid-19 has played havoc with the way we dress in 2020, itâs far from being the only influence on wardrobes this year.
British singer Harry Styles, French fashion designer Marine Serre and the Netflix show Emily in Paris also inspired peopleâs shopping habits, according to the Year in Fashion 2020 report from the global fashion search platform, Lyst.
So 2020 is and always will be a peculiar kind of year, marked by the Covid-19 pandemic, mass lockdowns around the world, and profound changes in the way we do things like shop and work. Itâs also been a year of activism, with movements like Black Lives Matter that have influenced various domains such as culture and fashion. As the end of the year approaches, itâs time to take stock, and itâs no surprise to see that our wardrobes have been inspired by the major events of the last 12 months.
Ethics, activism and stay-at-home style
[caption id="attachment_212730" align="alignnone" width="1024"] A Black Lives Matter protest. (Image: Nicole Baster/ Unsplash)[/caption]
While apparel relating to the Black Lives Matter movement proved popular worldwide, another event largely contributed to making fashion about activism this year: The US presidential elections. Americans and supporters elsewhere didnât hesitate to wear their political ideas on their sleeves â literally â in recent weeks. In the US, searches for terms such as âvoteâ were up 29 percent week-on-week according to the Lyst report, with T-shirts becoming the most popular political fashion statements.
Plus, 2020 saw consumers looking to shop in a more ethical, more conscious way. The global fashion search platform reports an average of over 35,000 monthly searches for âvintage fashionâ in September, as well as a 104 percent rise in online fashion searches for secondhand-related keywords. Lockdowns also have had a major impact on fashion choices, with many consumers trading their stilettos and loafers for slippers and sneakers from the end of Q1 2020. Searches for sweatpants shot up 104 percent month-on-month in April, when many countries were under stay-at-home orders.
Harry Styles at the cutting edge of style
One thing that didnât change in 2020 was that celebrities continued to drive fashion trends, with Harry Styles leading the way. The British singer â who recently wore a dress on the cover of Vogue magazine â has a vintage style thatâs been a hit each time he stepped out. This is reflected in spikes in searches for the clothes he wears in music videos or public appearances. BeyoncĂŠ rides high when it comes to fashion influence too, notably when sporting the now famous Marine Serre crescent moon print catsuit in âBlack Is Kingâ (+426 percent in searches for pieces by the French designer in the 48 following the filmâs debut). Next come Kim Namjoon of BTS, US politician Alexandria Ocasio-Cortez and rapper Travis Scott, among the celebrities who had the biggest impact on fashion this year.
As for TV shows, Emily in Paris leads the way in the fashion stakes this year. The Netflix drama, which gained much media attention, went all out in terms of styling its charactersâ looks. From the Kangol bucket hat (+342 percent) to the beret (+41 percent) to Ganni skirts (+289 percent), the clothes worn in the show proved a hit with its audience, keen to tap into chic French style. Shows and documentaries Normal People, Tiger King and The Last Dance got the internet buzzing too, influencing searches for ready-to-wear pieces and accessories seen onscreen.
[caption id="attachment_212732" align="alignnone" width="1024"] A scene from Emily in Paris. (Image: Stephanie Branchu/ Netflix)[/caption]
Upcoming trends for 2021
As for the most popular items of 2020, face masks top the bill this year. Searches for the category increased 502 percent year-on-year, and searches for the Off-White brandâs logo face mask saw a 496 percent increase from January to March. Safe and stylish was the name of the fashion game this year. Apart from masks, casual clothes and accessories feature as the hottest products of the year, including Birkenstock Arizona sandals, the Telfar shopping bag and Nike joggers.
After a year when comfort, and even protection, were fashionâs watchwords, Lyst foresees the return of more audacious styles in 2021. In particular, 2021 looks set to see a kind of âmodern-day Roaring 20sâ style â with short hems, bright colours and prints â as well as growth in more purposeful shopping as consumers look for commitment on activism, sustainability or gender-neutral pieces.
The Lyst Year in Fashion report is based on analysis of the behaviour of over 100 million consumers who searched for and bought their fashion items online in 2020 from 12,000 brands and stores. The Year in Fashion report takes into account global searches on Lyst and Google, conversion rates and sales, social media mentions for brands and products, as well as engagement stats, since January 2020.
Read the report: Lyst.com/year-in-fashion-2020.
(Main and featured image: Netflix)
The post How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year appeared first on Prestige Online - Hong Kong.
How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year
While Covid-19 has played havoc with the way we dress in 2020, itâs far from being the only influence on wardrobes this year.
British singer Harry Styles, French fashion designer Marine Serre and the Netflix show Emily in Paris also inspired peopleâs shopping habits, according to the Year in Fashion 2020 report from the global fashion search platform, Lyst.
So 2020 is and always will be a peculiar kind of year, marked by the Covid-19 pandemic, mass lockdowns around the world, and profound changes in the way we do things like shop and work. Itâs also been a year of activism, with movements like Black Lives Matter that have influenced various domains such as culture and fashion. As the end of the year approaches, itâs time to take stock, and itâs no surprise to see that our wardrobes have been inspired by the major events of the last 12 months.
Ethics, activism and stay-at-home style
[caption id="attachment_212730" align="alignnone" width="1024"] A Black Lives Matter protest. (Image: Nicole Baster/ Unsplash)[/caption]
While apparel relating to the Black Lives Matter movement proved popular worldwide, another event largely contributed to making fashion about activism this year: The US presidential elections. Americans and supporters elsewhere didnât hesitate to wear their political ideas on their sleeves â literally â in recent weeks. In the US, searches for terms such as âvoteâ were up 29 percent week-on-week according to the Lyst report, with T-shirts becoming the most popular political fashion statements.
Plus, 2020 saw consumers looking to shop in a more ethical, more conscious way. The global fashion search platform reports an average of over 35,000 monthly searches for âvintage fashionâ in September, as well as a 104 percent rise in online fashion searches for secondhand-related keywords. Lockdowns also have had a major impact on fashion choices, with many consumers trading their stilettos and loafers for slippers and sneakers from the end of Q1 2020. Searches for sweatpants shot up 104 percent month-on-month in April, when many countries were under stay-at-home orders.
Harry Styles at the cutting edge of style
One thing that didnât change in 2020 was that celebrities continued to drive fashion trends, with Harry Styles leading the way. The British singer â who recently wore a dress on the cover of Vogue magazine â has a vintage style thatâs been a hit each time he stepped out. This is reflected in spikes in searches for the clothes he wears in music videos or public appearances. BeyoncĂŠ rides high when it comes to fashion influence too, notably when sporting the now famous Marine Serre crescent moon print catsuit in âBlack Is Kingâ (+426 percent in searches for pieces by the French designer in the 48 following the filmâs debut). Next come Kim Namjoon of BTS, US politician Alexandria Ocasio-Cortez and rapper Travis Scott, among the celebrities who had the biggest impact on fashion this year.
As for TV shows, Emily in Paris leads the way in the fashion stakes this year. The Netflix drama, which gained much media attention, went all out in terms of styling its charactersâ looks. From the Kangol bucket hat (+342 percent) to the beret (+41 percent) to Ganni skirts (+289 percent), the clothes worn in the show proved a hit with its audience, keen to tap into chic French style. Shows and documentaries Normal People, Tiger King and The Last Dance got the internet buzzing too, influencing searches for ready-to-wear pieces and accessories seen onscreen.
[caption id="attachment_212732" align="alignnone" width="1024"] A scene from Emily in Paris. (Image: Stephanie Branchu/ Netflix)[/caption]
Upcoming trends for 2021
As for the most popular items of 2020, face masks top the bill this year. Searches for the category increased 502 percent year-on-year, and searches for the Off-White brandâs logo face mask saw a 496 percent increase from January to March. Safe and stylish was the name of the fashion game this year. Apart from masks, casual clothes and accessories feature as the hottest products of the year, including Birkenstock Arizona sandals, the Telfar shopping bag and Nike joggers.
After a year when comfort, and even protection, were fashionâs watchwords, Lyst foresees the return of more audacious styles in 2021. In particular, 2021 looks set to see a kind of âmodern-day Roaring 20sâ style â with short hems, bright colours and prints â as well as growth in more purposeful shopping as consumers look for commitment on activism, sustainability or gender-neutral pieces.
The Lyst Year in Fashion report is based on analysis of the behaviour of over 100 million consumers who searched for and bought their fashion items online in 2020 from 12,000 brands and stores. The Year in Fashion report takes into account global searches on Lyst and Google, conversion rates and sales, social media mentions for brands and products, as well as engagement stats, since January 2020.
Read the report: Lyst.com/year-in-fashion-2020.
(Main and featured image: Netflix)
The post How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year appeared first on Prestige Online - Hong Kong.
How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year
While Covid-19 has played havoc with the way we dress in 2020, itâs far from being the only influence on wardrobes this year.
British singer Harry Styles, French fashion designer Marine Serre and the Netflix show Emily in Paris also inspired peopleâs shopping habits, according to the Year in Fashion 2020 report from the global fashion search platform, Lyst.
So 2020 is and always will be a peculiar kind of year, marked by the Covid-19 pandemic, mass lockdowns around the world, and profound changes in the way we do things like shop and work. Itâs also been a year of activism, with movements like Black Lives Matter that have influenced various domains such as culture and fashion. As the end of the year approaches, itâs time to take stock, and itâs no surprise to see that our wardrobes have been inspired by the major events of the last 12 months.
Ethics, activism and stay-at-home style
[caption id="attachment_212730" align="alignnone" width="1024"] A Black Lives Matter protest. (Image: Nicole Baster/ Unsplash)[/caption]
While apparel relating to the Black Lives Matter movement proved popular worldwide, another event largely contributed to making fashion about activism this year: The US presidential elections. Americans and supporters elsewhere didnât hesitate to wear their political ideas on their sleeves â literally â in recent weeks. In the US, searches for terms such as âvoteâ were up 29 percent week-on-week according to the Lyst report, with T-shirts becoming the most popular political fashion statements.
Plus, 2020 saw consumers looking to shop in a more ethical, more conscious way. The global fashion search platform reports an average of over 35,000 monthly searches for âvintage fashionâ in September, as well as a 104 percent rise in online fashion searches for secondhand-related keywords. Lockdowns also have had a major impact on fashion choices, with many consumers trading their stilettos and loafers for slippers and sneakers from the end of Q1 2020. Searches for sweatpants shot up 104 percent month-on-month in April, when many countries were under stay-at-home orders.
Harry Styles at the cutting edge of style
One thing that didnât change in 2020 was that celebrities continued to drive fashion trends, with Harry Styles leading the way. The British singer â who recently wore a dress on the cover of Vogue magazine â has a vintage style thatâs been a hit each time he stepped out. This is reflected in spikes in searches for the clothes he wears in music videos or public appearances. BeyoncĂŠ rides high when it comes to fashion influence too, notably when sporting the now famous Marine Serre crescent moon print catsuit in âBlack Is Kingâ (+426 percent in searches for pieces by the French designer in the 48 following the filmâs debut). Next come Kim Namjoon of BTS, US politician Alexandria Ocasio-Cortez and rapper Travis Scott, among the celebrities who had the biggest impact on fashion this year.
As for TV shows, Emily in Paris leads the way in the fashion stakes this year. The Netflix drama, which gained much media attention, went all out in terms of styling its charactersâ looks. From the Kangol bucket hat (+342 percent) to the beret (+41 percent) to Ganni skirts (+289 percent), the clothes worn in the show proved a hit with its audience, keen to tap into chic French style. Shows and documentaries Normal People, Tiger King and The Last Dance got the internet buzzing too, influencing searches for ready-to-wear pieces and accessories seen onscreen.
[caption id="attachment_212732" align="alignnone" width="1024"] A scene from Emily in Paris. (Image: Stephanie Branchu/ Netflix)[/caption]
Upcoming trends for 2021
As for the most popular items of 2020, face masks top the bill this year. Searches for the category increased 502 percent year-on-year, and searches for the Off-White brandâs logo face mask saw a 496 percent increase from January to March. Safe and stylish was the name of the fashion game this year. Apart from masks, casual clothes and accessories feature as the hottest products of the year, including Birkenstock Arizona sandals, the Telfar shopping bag and Nike joggers.
After a year when comfort, and even protection, were fashionâs watchwords, Lyst foresees the return of more audacious styles in 2021. In particular, 2021 looks set to see a kind of âmodern-day Roaring 20sâ style â with short hems, bright colours and prints â as well as growth in more purposeful shopping as consumers look for commitment on activism, sustainability or gender-neutral pieces.
The Lyst Year in Fashion report is based on analysis of the behaviour of over 100 million consumers who searched for and bought their fashion items online in 2020 from 12,000 brands and stores. The Year in Fashion report takes into account global searches on Lyst and Google, conversion rates and sales, social media mentions for brands and products, as well as engagement stats, since January 2020.
Read the report: Lyst.com/year-in-fashion-2020.
(Main and featured image: Netflix)
The post How Harry Styles, Marine Serre and âEmily in Parisâ Influenced Fashion Trends This Year appeared first on Prestige Online - Hong Kong.