Celebrity Life

From luxury shopping to entertainment, the past year has seen a dramatic surge in the amount of high-end purchases being made online, with ongoing lockdowns forcing us to find other ways to get our fix. With our favourite designer boutiques shutting up shop for much of the past twelve months and visits to casinos and […]

student learning online

The sneaker and streetwear reselling platform has gone from strength to strength.

The post Why Novelship is the place every sneakerhead in Singapore needs to know appeared first on The Peak Magazine.

The sneaker and streetwear reselling platform has gone from strength to strength.

For more stories like this, visit www.thepeakmagazine.com.sg.

In the face of COVID-19, there's a shift in consumer buying behaviour. The fashion industry is faced with uncertainties, but to Jeremiah Hui, founder of Heard by Odbo and director of Odbo online, new opportunities arise as online shopping becomes the new norm. He shares with us how he adapts to the new era of fashion e-commerce.

Name: Jeremiah Hui

Profession: Founder of Heard Odbo and Cirector of Odbo online

Industry: Fashion retail, e-commerce

Start up since: 2019

Company size: 22 people

The post Startup Life: Jeremiah Hui of Odbo on the New Era of Fashion E-commerce appeared first on Prestige Online - Hong Kong.

FOR DECADES, LUXURY brands had mastered the art of the sale. The precise calibrations of product design, store layout, careful lighting, piped-in music and professional staff kept you lingering, gazing, craving and eventually pulling out your wallet or purse. But today even high-end malls look like mini-airports. There are layers of checks and security, zigzag […]

The post How luxury is still offering exclusive experiences during the pandemic appeared first on The Peak Magazine.

FOR DECADES, LUXURY brands had mastered the art of the sale. The precise calibrations of product design, store layout, careful lighting, piped-in music and professional staff kept you lingering, gazing, craving and eventually pulling out your wallet or purse. But today even high-end malls look like mini-airports. There are layers of checks and security, zigzag […]

For more stories like this, visit www.thepeakmagazine.com.sg.

The in-store experience can now be had without leaving your seat.

The post Hermès launches new flagship digital store in Singapore appeared first on The Peak Magazine.

The in-store experience can now be had without leaving your seat.

For more stories like this, visit www.thepeakmagazine.com.sg.

If you own a car or home, you protect those assets with insurance. But what about your personal and financial data? How do you protect those? From online shopping to banking to dating, people are sharing a lot of their personal and financial information on the internet. Taking commonsense precautions can minimize the risk of […]

The post How to Protect Your Personal Data appeared first on Upscale Living Magazine.

Parisian clothing label Sonia Rykiel has been an icon of French fashion for over half a century. So how did the once sought-after brand find itself on the outs with consumers?

The post Behind The Demise Of Sonia Rykiel appeared first on LUXUO.

The world asked for more celebrity beauty brands, and now Lady Gaga has answered the call. Joining Rihanna, Kylie Jenner and Victoria Beckham is the pop sensation and A Star is Born actress with her new beauty venture, Haus Laboratories. Here’s what you need to know about Gaga's new beauty brand.

Haus Laboratories will be sold exclusively on Amazon

Yep, Lady Gaga’s new project will be the first major beauty brand to be sold exclusively by the online retail giant. The collaboration will not only solidify Amazon as a beauty shopping destination, but also move it away from its image of cheap, generic makeup while strengthening its online reputation amongst competitors like Sephora. According to Gaga, in an interview with The Business of Fashion, it was an easy decision as she was offered a lot of creative freedom.

[inline-quote author="Lady Gaga"]"There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do... they’ll be like, ‘Can you just change half of the equation?’ The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty."[/inline-quote]

 

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A post shared by Lady Gaga (@ladygaga) on Jul 10, 2019 at 12:13pm PDT

It’s expected to launch this September

The complete collection will be launching this fall in nine countries, including the United States, France, Germany and Japan. For the rest of the world, Haus Laboratories will be available on Amazon’s global store. Impatient fans will be glad to know that pre-orders will be available starting on Monday, 15 July.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

Haus Laboratories is about inner beauty

The brand is inspired by Lady Gaga’s earlier days as an aspiring artist, a girl who used drugstore makeup to build her now unmistakable and iconic look. But with that comes two very powerful messages behind the brand – self-acceptance and confidence – her defining values since her first debut.

For her announcement, Lady Gaga released a Haus Laboratories video teaser. Watch it here:

https://youtu.be/Q9X42Pa3e5c

The post Everything We Know (So Far) About Lady Gaga’s New Beauty Brand, Haus Laboratories appeared first on Prestige Online - Hong Kong.