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How Watchmakers Use Customization Tools to Lure Buyers

Technology is prompting a new conversation, if only with the people on the sales floor so far.

Parmigiani Fleurier Unveils New Qualité Fleurier–Certified Toric Timepiece

The watchmaker’s iconic Toric timepiece now has its most prestigious stamp of approval.

Parmigiani Celebrates the Montreux Jazz Festival with 10 New Kalpa Timepieces

The Swiss watchmaker has been a partner of the music fest at the foot of the Swiss Alps for over a decade.

Mini Masterpieces: Jaeger-LeCoultre and Parmigiani Fleurier’s Artful New Timepieces

Reproducing a painting on a tiny dial can take up to 50 hours, but the results are spectacular.

Create Your Own Custom Parmigiani Bugatti Type 390 Watch

The Swiss watchmaker's new timepiece mimics the Bugatti Chiron in quick-change artistry.

Parmigiani’s Bugatti Type 390 Brings Back Its Original Movement in an Updated Case

The radical movement that made this timepiece a star has been brought back in a more functional and wearable case.

Parmigiani Updates Its Signature Watch, the Toric Chonomètre

The brand revisits its first creation from 1996 with this new design.

Parmigiani’s Latest ‘Wrist Engine’ Draws Influence from the Bugatti Chiron

A new caliber and unique case design signal a new chapter in the Parmigiani Bugatti partnership.

Parmigiani Fleurier Expands Toric Collection With New Hémisphères Rétrograde

Parmigiani’s second offering in the Toric collection adds a 2nd time zone and retrograde date function.

The Grand Prix D’Horlogerie de Genève Announces Competing Watches for 2017

Contenders in the GPHG 2017 (Grand Prix D’Horlogerie de Genève) have been announced—and we speculate on who the winners might be.
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