Celebrity Life
Airbnb CEO Brian Chesky RevealsĀ āCrypto PaymentsāĀ TopĀ Request onĀ UsersāĀ Wishlist
Airbnb CEO Brian Chesky revealed that "crypto payments" was the topmost suggestion, out of 4,000, in response to his tweet, asking, "If Airbnb could launch anything in 2022, what would it be?"
Listing out the top six suggestions, including "clear pricing displays" and "better customer service," Chesky said, "Already working on most, will look into others now!"
Although there is no official word about it, the renowned accommodation-booking platform might start accepting cryptocurrencies as payment, given the responses on Twitter.
Got 4,000 suggestions. Here are the top 6:
1 - Crypto payments (top suggestion)
2 - Clear pricing displays
3 - Guest loyalty program
4 - Updated cleaning fees
5 - More long-term stays & discounts
6 - Better customer serviceAlready working on most, will look into others now! https://t.co/rxEM4BXZci
ā Brian Chesky (@bchesky) January 5, 2022
A look at what else Chesky has said about crypto
Open to a variety
Chesky noted that the suggestion on crypto payments includes a āvariety of token ideas.ā
Before the Airbnb CEO revealed the suggestions, a Twitter user pointed out that crypto can be useful for payments in countries that do not facilitate international payments.
To this, Chesky said, "We are looking into this."
We are looking into this
ā Brian Chesky (@bchesky) January 4, 2022
Chesky also revealed the company has witnessed a payment volume worth USD 336 billion since 2013.
People booking accommodations on Airbnb can currently pay via Visa, MasterCard, Apple Pay, Google Pay, and PayPal.
In an interaction with Fox BusinessĀ in September 2021, the Airbnb CEO had spoken about how crypto payments have been a major request for quite some time. Interestingly, Coinbase CEO Brian Armstrong was a product technical manager for Airbnb, which went public in December 2020.
The Future of Crypto
Acceptance in cryptocurrencies is apparently booming in some parts of the world. However, El Salvador is the only country to have made Bitcoin, the first cryptocurrency, a legal tender.
AMC Theatres, one of the biggest businesses in the US, accepts payments in several types of crypto, including Ethereum and Litecoin, and is planning to add Shiba Inu to the list.
Tesla CEO Elon Musk, too, has previously spoken about accepting crypto as payments.
However, not all governments seem interested. China is one of the biggest opponents of cryptocurrencies. On the other hand, India, which is mulling over the future of crypto in the country, witnessed the launch of its first-ever crypto index by the global cryptocurrency super app, Cryptowire.
(Main and Featured images: Tezos/@tezos/Unsplash)
The post Airbnb CEO Brian Chesky RevealsĀ āCrypto PaymentsāĀ TopĀ Request onĀ UsersāĀ Wishlist appeared first on Prestige Online - Hong Kong.
Style in the Metaverse: The Rise of Fashion NFTs
We explore the rise of fashion NFTs, and the possibilities of digital wardrobes and blockchain style.
The final auction price for Dolce & Gabbanaās inaugural NFT collection edged towards US$6 million last September. The nine-piece digital-garment tech drop on the USXD marketplace was bought using the cryptocurrency Ethereum, and included pieces such as the Glass Suit and āDogeā Crown. The Italian fashion label, known for its love of heritage, broke records for digital fashion ā and, once again, the non-fungible token (NFT) was catapulted into the limelight.
The NFT has been a hottest topic recently and its biggest champions argue that fashion NFTs represent the next evolutionary step, whether itās digital fashion skins for avatars or wardrobe collectables that can be used in gaming and multiple metaverses. The likes of Gucci, Louis Vuitton and Balenciaga have already dipped their toes in, often partnering with popular games like Fortnite. Gucci marked its 100th anniversary by selling its landmark Aria NFT collection for US$25,000 at Christieās in June. In a move that signals the social-media giantās future direction, the Facebook group has changed its name to Meta (as in Metaverse).
Limited NFT digital assets have their ownership recorded on blockchain (digital leger) and the possibilities have recently boomed in the creative and artistic industries. There was artist Beepleās record-breaking US$69 million NFT piece auctioned off at Sothebyās, and the ground-breaking development of the NBA Topshots sports platform, where official licensed digital Moments (such as key scores) in NBA games can be traded, with some sales reaching as high as US$100,000. These are marketed as much like old-school sports playing cards, but for the digital world. Yahoo launched an NFT collectionĀ with American fashion designer Rebecca Minkoff, while the Karl Lagerfeld label announced a NFT capsule of digital figurines.Ā
Hong Kong has emerged as an Asian hotspot for NFT innovation, with the likes of the Hong Kong Sovereign Art Foundation and Project Ark holding art auctions featuring local artists. The locally based KLTKN mints and sells NFTs by J-pop and K-pop stars to their adoring fanbase and also takes payment in fiat currency.
In the NFT fashion space, Hong Kong-based Brand New Vision (BNV), founded by Richard Hobbs, stepped boldly into the space, minting and dropping costume designer Jack Irvingās famous Prismatic dress in December 2021, on top of Trek Sneaker by Passport Adv and a Super Being outfit by Chill Create NFTs earlier this year. A collaboration with menswear tailoring retailer The Armoury is even under development.
āWeāre positioning ourselves as the Dover Street market of the Metaverse,ā say Hobbs. āAnd the curation will take a similar attitude, in the sense that in Dover Street you can get everything from Comme des Garcons, to jewellery and skate-brand T-shirts to an Iris Van Herpen dress. Itās eclectic and well curated, which is what brands want. They want to know that if they go into the Metaverse, they want to go somewhere that feels a bit safe.ā
Hobbs is a veteran fashion professional with more than 30 yearsā experience in the industry, predominantly in menswear and street-fashion retail and distribution. He started BNV in 2016, first focusing on 3D-image capture and technology for fashion. But by 2020 he was looking deeper into digital fashion and the NFT world. In March that year heād secured the first round of investment, including a major injection from Animoca Brands in Hong Kong, āwhich has gone on to become probably the single biggest investor in anything to do with NFTs on blockchain and gaming ā¦ We launched at the end of March 2020, but very low key at first.ā
As well as designing and minting NFTs, BNV can also provide a dedicated platform on which to trade them and has evolved into a fund that will invest in the space and its collaterals. There was the release of the Blunt Dress NFT, based on the custom-made item by designer Jawara Alleyne for Rihanna in her Dazed magazine shoot ā on the day we spoke over Zoom, Hobbs told me one of the 15 minted had just sold for about US$1,000 on the secondary market. BNVās work with American street-fashion label Mishka NYC has seen NFTs coming with lucky draws and VIP discount codes for the physical fashions, as well as winning pieces of hand-signed art by the designer.
āSo the other part of it is community, actually getting people engaged and endorsing the feeling theyāre part of something more than just a buyer-seller relationship,ā says Hobbs. That multi-faceted approach is also what Wear, the Hong Kong-based NFT fashion company founded by Parsonā graduate Nick Lau, is looking to achieve.
Of its first drop this month, Lau explains āit will be a collaboration between local eyewear brand called A Society and local street artist Lousy ā¦ Weāll have different iterations of different elements of the limited-edition designs, and perhaps the top 5 percent of NFTs sold would be the rarest editions ā and customers will also get a physical copy of that pair of glasses ā¦ So weāre playing around with digital products and real-life compensation.ā
The lucky-draw aspect of fashion NFT introduces an element of gamified spending, which in turn harnesses community and novelty. Wear has also developed fast ā Lau graduated only seven months ago, and presented this graduation-thesis project to several venture capitalists in New York. He eventually partnered with XRC Labs to launch his company, which hopes to set up an NFT marketplace and metaverse for luxury in the future.
āOur focus is collaborating with brands and artists to create unique NFTs,ā says Lau. āWeāre going to collaborate with four to six brands every year to mint and drop specific projects ā¦ and later weāll launch a marketplace, but we want it to be curated.ā
Fashion NFTs certainly seem like a highly successful marketing tool for brands, but itās also been a way for up-and-coming digital artists to capitalise and show off their skills, often collaborating with bigger brands. Whisky label Glenfiddichās partnership with digital designer Stephanie Fung, for example, resulted in The Filigree Aesthetic, a three-item limited-edition NFT fashion collection inspired by the work of The Grande Composition artist group.
āDigital wearables will be the next big thing within NFTs, and people will be able to utilise them within AR, VR, orĀ metaverses,ā Fung told the Jing Daily. āThereās a lot you can do with digital that you canāt achieve via real-life garments, such as animated graphics, making materials glow, or defying gravity.āThe fashion and tech industries are perhaps not the most natural of bedfellows. āIf you look at fashion people, theyāre all about truth, beauty and detail - all the passion and love and history it takes to create something,ā says Hobbs. āTech, meanwhile, is all optimisation and scalability. So the two are completely separate. We act like a double-ended funnel, bringing in the brands and designers, because we know them and can understand their concerns, having been in the industry so long ourselves. And then, weāre connecting them through to the metaverse, gaming companies and anything digital web 3.0.ā
The analogy that Hobbs uses is that BNV acts like a ābabel fish in the middle of this funnelā, translating and communicating, making sure both sides are happy and the product is optimised.
Both BNV and Wear operate using the Ethereum cryptocurrency and blockchain, the current transparent gold standard in the NFT world. This means their products are compatible for use and resale on the huge OpenSea platform ā the worldās first and largest NFT marketplace. The size of OpensSea means itās more a jumble store (like Facebook Marketplace), whereas BNV and Wear both aim to be curated designer boutiques.
Many are still struggling to get their head around the functionality of NFTs. But the digital world moves fast, and savvy investors donāt want to be left behind. Although the average fashionista isnāt yet buying designer NFTs, a hungry crypto crowd is already investing in and trading them. Mass adoption isnāt as farfetched as you might think, says Lau. āEven though this NFT concept is new to everyone, the idea of digital ownership and purchasing something that doesnāt physically exist has been going on for many years. If you look at gaming ā¦ people have been spending a lot on gaming or game Metaverse purchases, whether itās a jacket or outfit for your avatar, a sword, a weapon, etc. āSo, if you look at it that way, this has been going on for many years. And it just so happens that with NFTs thereās this sort of verification, limited numbers and transparency.ā
Gaming is an obvious area where NFT fashion could boom, and Hobbs says āit makes perfect senseā. Esports are still growing and young people are more than happy to spend on digital skins and wearables to āflexā and interact with other players in the gaming space. And now with mainstream eyes on the metaverse, Hobbs says the long-term vision at BNV is optimising wearability in its NFTs. Thus, BNVās investment and partnership with blockchain gaming giant Animoca Brands has given it a big advantage.
āThe collectible is what exists now, but our vision is long term wearability,ā he explains, āmeaning that in three to five years thereās going to be much wider access ā many more people understanding it, lower cost products and lots of people literally having a digital wardrobe with hundreds of garments and accessories that theyāll be able to mix and match. Weāre testing programmes to make our NFTs super-wearable across different decentralised platforms, so it lives in your digital crypto wallet, and when you log into the metaverse, only you can then wear that product in both a gaming metaverse and a social-media one.ā
What does the future hold? Could we be wearing digital NFT fashions on Zoom and on social-media metaverses like Facebook, Instagram, Snapchat and TikTok? Just think about the Instagram filter boom ā could digital fashions be just behind? For those who think so, the fashion NFT space could be highly successful, with Gen Z adopters likely being the holy grail. This is what start-ups like Wear, BNV and Australian company Neuno are banking on, and getting into the water early will be key.
In Asia, where digital adoption has always been fast, online gaming is very popular, and the appetite for fashion and luxury strong, thereās huge potential. The key component is Gen Zers like Lau, who says that ābringing and leveraging interesting IPs to the Asian market ā with the development of Etherium 2.0 and the web 3.0 ā itās going to be a new way for Asian consumers to showcase and purchase art and fashion.ā
Although you canāt wear digital outfits IRL (in real life), the creative possibilities of digital fashion are endless: with materiality and physics taken out of the equation, any fashion fantasy can become digital reality. Outfits could change colour, or float above the avatar body ā a dress that morphs into a cluster of butterflies then transforms back again, for example. The buying, trading and even renting of NFT outfits can also happen in parts ā if one NFT appreciates to be worth US$100,000, for example, Hobbs postulates there could be an option to sell shares in it.
The collaborations are getting interesting ā and lucrative. A recent partnership between crypto-artist FEWOCiOUS and digital sneaker brand RTFKT Studios offered up three designs that bidders could ātry onā in a Snapchat pre-sale. Eventually more than 600 virtual sneakers were sold, totalling US$3.1million. Like the Dolce & Gabbana NFT collection, these numbers are headline-making.Are these values inflated? Only time will tell. Since Nike just acquired RTFKT, the whole space is heading mainstream.
āThe fashion world is going to work very differently in the future,ā says Hobbs. āThis digital fashion universe is going to be completely different from anything that existed before.ā
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Shanyan Fok Koder and Richard Bassett explain how a Hong Kong art entrepreneur joined forces with a former special-forces soldier to launch a health and mental wellbeing app, Mentor360.
"Mental health and mental fitness are universal concerns," says Shanyan Fok Koder. "And regardless of your demographic, social status, your job or your age, itās something everyone has to deal with."
Shanyan Fok Koder & Richard Bassett on Mental Health App Mentor360
The Mentor360 app dropped on World Mental Health Day in October, the cumulation of the last 20 months of work and conversations (usually across continents over Zoom) between former military man Richard Bassett and worldly art advisor Koder. A month later, Iām sitting with both in a North London cafĆ© talking over slices of pizza.
Their app, they hope, offers everyone a holistic 360 guide and framework to āfinding your formulaā for mental and physical wellbeing. It uses a hybrid approach, with a core layer of clinicians and professional Mentors and then celebrity Ambassadors (whoāve publicly shared meaningful life stories) critical for building noise and momentum.
"Iād been in the military for a long time. And there were a couple of incidents in my life that made me want to create something," Bassett, the CEO, explains. "Firstly, it was my father committing suicide. Then my son had a bit of misdirection. And several of my friends in the military had PTSD issues or adjustment disorders."
"The biggest issue is why people wouldnāt come forward and say theyāve got a problem?ā he asks.
āUnlike some apps, weāre not trying to get people hooked. Come on to it when you need itā
ā Richard Bassett
The answer often lay in culture, lack of education or concerns about privacy that prevent many from seeking help. With that came Bassettās idea of creating an app that functions as a ānon-judgmental toolkitā with content validated by experts ā who include coaches, performance psychologists, mental health-specialising nurses and a clinical psychologist.
Bassetās link with Koder came when his best friend, ex-special forces colleague and TV star Jason Fox, sat next to a pregnant Koder at a charity fundraiser for Born (which researches to prevent premature birth) in late 2019. As the pair talked about their passions for mental health and childrenās wellbeing, the connection to Bassettās idea became quickly apparent.
"Foxy told me that I have to meet his friend, Richard, whoās building this app," Koder recalls. "I was always wanting to support things that are very meaningful and close to my heart ā¦ and now Jason is actually our key mentor. The partnership between Richard and I was almost like two parts of a jigsaw puzzle come together."
Although some might go to the app for help with stress, trauma or even resources to help with suicidal feelings, Mentor360 is designed specifically as a three-dimensional offering that will also encourage fitness, workouts, performance and meditation or more clinical matters.
"We wanted to maintain the human factor as a constant throughout. So it feels like somebody has given you some advice rather than some process-driven machine learning," Bassett adds.
The co-founders might come from two different worlds, but the unlikely partnership speaks to the ubiquity of the issues at hand. Bassettās 25-year military career saw him being appointed the first ever Command Sergeant Major within the UK Special Forces military group. "It was at that stage where I was asked if I wanted to run defence,ā he says. āAt that point, I thought, Iāve kind of had my fill of the military now, itās time to move on."
Koder meanwhile grew up in Hong Kong and the UK as the daughter of Li Ka-shingās "right-hand man" Canning Fok, carving out a career in the arts and taking over her familyās impressive collection. As a female art entrepreneur and mother, her challenges would be different.
"When I had the misfortune of losing three babies to miscarriage and dealing with that emotional fallout, it led me to want to support this as a cause," Koder divulges. "If thereād been something like this app available to me, I donāt think Iād have suffered as much as I did emotionally. Itās a topic thatās still very taboo, even in this day and age ā¦ and while you eventually find your own community, at the very beginning, you do feel very alone."
Both were clearly driven towards the app through deeply personal experiences. Bassett saw first-hand how soldiers whoād done several tours in Iraq and Afghanistan suffered ā his best friend, Fox, had left the forces with PTSD. Perhaps machismo or fear of institutional repercussions meant that the issue was often ignored or hidden in the military ā but he hopes that Mentor360ās holistic approach can gently lead people to explore mental fitness alongside physical performance too.
The male-female perspectives of the pair offer a well-rounded, powerful tool. And while the wellness space is already crowded, Mentor360 stands out by being so broad, human-focused and non-prescriptive.
Thereās been exciting traction too. Since its launch, the app has been downloaded in more than 176 countries, with the UK, the US and Australia leading. British schools have reached out and itās one governance board away from being trialled within the National Health Service (NHS), which means added clinical risk management in the app. That has been an important validation, says Bassett, "especially when an institution like that has picked it out from a huge spectrum of apps on the market today."
Covid-19 and lockdowns have helped throw light on mental health, taking the conversation more mainstream. The timeliness has hit home; as Bassett says, āthereās a lot of people now struggling with the transition between Covid and normalityā.
Koder tells us that the plan is to serve individuals but also institutions such as the NHS and the military. Thereās also the option of āwhite labellingā it, so the app can be packaged and tailored to certain industries or corporate employees. In the future, might they look more global, with different languages and translations? Absolutely, the pair say, but theyāre taking it āslow and steadyā. Thereās been interest from American corporations and Koder says that sheās keen to push into Asia very soon. Although going truly global might mean translating for languages, cultures and tone, as well as working with diverse psychologists, it remains a future ambition.
Mentor360 may be extra helpful in cultures where mental health is still relatively taboo. As Koder says, "I think, coming from our Asian culture, it speaks volumes to me ā so much of our culture is about still performance or hiding a lot of what youāre feeling."
"Unlike some apps,ā Bassett adds, "what weāre not trying to do is create a hook or get people hooked. Come on to it when you need it, and if you donāt need it for a while because youāre good, you can just put it away ā¦ Weāre starting to see those patterns in the trend analysis."
To get a little personal, I ask what works for them individually to keep a healthy mind and body. Bassettās formula revolves around daily exercise, time with the family, dogs and good sleep ā even the occasional glass of wine on the sofa in front of a crackling fireplace. Koderās happiness hacks centre around motherhood, being content and at peace in her skin, and looking at life with a certain romanticism: "I always love to see the poetry in my day,ā she says, "and I think itās important to just pause throughout the day, check-in and acknowledge that Iāve achieved these things and I should be proud of myself, rather than just rushing on to the next thing."
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Relevance: Luxury Digital Marketing At Its Finest
In our chat, founder and president Rumble Romagnoli tells us all about how his company helps luxury companies find their footing when it comes to digital marketing.
The post Relevance: Luxury Digital Marketing At Its Finest appeared first on LUXUO.