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The New Rolex Datejust’s Dial Was Etched Using the Same Lasers That Remove Cataracts

Femtosecond laser technology was used to create a design that’s just a few tenths of a micron deep.

Greubel Forsey’s New Balancier S² Timepiece Gives the Original a Sleek Update

The $220,580 limited-edition reference features a special 30-degree inclined escapement.

Cindy Crawford, Kaia Gerber and Nick Jonas Celebrate Omega’s New San Francisco Boutique

Plus, Cindy reveals the Omega she plans on keeping forever.

Breitling Cuts the Ribbon on a New NYC Boutique With a Star-Studded Party

Oscar-winner Charlize Theron and ballerina Misty Copeland were there to cut the ribbon.

MB&F and Bulgari Team up for a Space-Age Watch Set in a Galaxy of Diamonds

Two watch-industry creative heavyweights join forces on a cosmic new women’s timepiece.

18 Gifts Watch Collectors Will Love, From Rolex to Chopard and Beyond

If you're shopping for someone who loves watches, we've got you covered.

This Rare 1955 Rolex Submariner Could Be Yours for a Cool $560,000

No one ever said collecting watches, especially Rolexes, was going to be affordable.

Swiss Watch Exports Have Skyrocketed to the Highest Monthly Level in 7 Years

The increase was prompted by the sharp demand for Swiss watches made from precious metals.

Breitling’s New Line of Pilot’s Watches Is Inspired Legendary Military Planes

The Swiss watch brand continues to lift inspiration from its ties to the skies.

The First-Ever Patek Philippe NFT Is Headed to Auction This Month

The digital replica of the iconic Nautilus reference offers the chance to buy shares in a physical version of the watch.

Chopard Full Strike Goes Platinum and Flying T Twin Turns Blue in 25th Anniversary Editions

The limited series of high complications marks the 1996 opening of Chopard’s watch manufacture.

How to Pair the Most Luxurious Watches in Your Collection With Casual Clothes

The old rules about how and when to wear timepieces are—finally—gone. Embrace the freedom and wear them your way. Here are some suggestions.
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