The idea of Nourish Organics finds inspiration in Seema Jindal Jajodia’s real-life experiences. “When life-impacting health complications forced my closest family members to choose consuming organic, I turned to research to understand the impact of being organic as a long-term lifestyle choice. This understanding of the space triggered a sense of developing products that make eating healthy easier for the fast-paced urban population,” she recalls. Seema created Nourish Organics, a homegrown, clean food company that aims at making healthy eating easier for the urban population through sustainable, organic food. Their wide range consists of wholesome, multi-grain breakfast cereals, nutrient-dense cookies, on-the-go snacks, seed and nut combinations, and fruit+fibre health bars. The Founder and MD of Nourish Organics tell TMM that clean eating not only enhances your health but also that of the planet.
Tell us a bit about the product range at Nourish Organics and the USP of the brand?
Our range includes multiple variants of Bars like Amla Bar, Apple Oats Bar, Banana Oats Bar, Choco Oats Bar, and Lime Chia Bar. Muesli variants such as Multi-Grain Muesli, Lean Muesli, Amaranth Muesli, Honey Crunch Muesli and Seeds+Nuts Muesli and Granola variants such as Oats Granola, Cocoa Crunch Granola and Cranberry Super Grain Granola. We also have healthy snacks that perfectly balance taste with utmost health. As a pioneer in clean-label packaged food, all our products are 100 per cent natural, free of processed sugar, preservatives, genetically modified foods, trans-fats, or artificial flavour. Each variant is made -with locally-sourced organic ingredients that are wholesome, rich in fibre, high on plant-based protein and packed with essentials fats through a bounty of nuts, seeds, and dried fruit. Additionally, each variant is crafted by a panel of nutritionists and sensory evaluation experts to cater to benefits such as weight management, metabolism, immunity, etc.
Nourish Organics has been around since 2008. How has the lockdown impacted the business?
People have started to look towards purchasing healthy foods due to immunity-boosting requirements and thus we have seen an increase in our online sales and queries for our products. Naturally, retail sales have seen a drop as people are choosing to stay home and order online over going out into stores. We have definitely seen consumers become more health aware during this period as they look more deeply into the nature of products. This has been great for us as we are able to further educate them about clean eating and truly healthy foods, allowing consumers to understand what sets us apart in the market.
What are the future expansion plans for the company?
When it comes to organic food, the Indian market has a great scope for brands to explore and innovate. We hope to utilize the market’s interest in our product, along with newly-acquired capital, to educate consumers on how healthy and tasty can be synonymous. Our expansions efforts will be focused on making our products accessible across leading metropolitans in the country.
Your products use a variety of superfoods like amla, amaranth, oats, millets etc. How do these ingredients pave the way for immunity building and strengthening us internally?
We envision building a community of conscious consumers that support the belief of ‘We Are What We Eat’. All our ingredients are chosen to keep in mind providing the highest quality of items that are extremely essential to include in each person’s diet. For instance, the delicious amla bars are filled with body-boosting goodness. We also encourage our consumers to #readthelabel so that they are aware of what is going into their body and pay attention to the amount of goodness each Nourish Organics product provides. Another example is of Amaranth – our Indian quinoa equivalent, which is rich in calcium, protein, and Omega 3s. Amaranth is an ancient super grain that has rightly been re-discovered in contemporary times. Gluten-free, and high in calcium, magnesium, potassium, and iron, you’ll be hard-pressed to find a more nutritiously dense grain.
Urban professionals are constantly faced with issues such as lack of time and busy schedules. What tips do you suggest for them in order to lead a clean eating life?
All those who would like to switch to clean eating would have to make it part of their daily planning, as we do for other things. Once you plan, then you can take the right measures to have healthy snacks handy. When hunger strikes, then we look for food and by then, it’s already too late. Chances are that you will reach out to the first available items which will be fried chips, samosas etc. It’s better to make a resolve to plan and carry some salad sticks, hummus, yogurt dip, nuts, etc along with your home-cooked meals.
How should one start their journey into clean eating?
To really understand clean-eating, we must know about the whole industrialization of the food industry. From growing crops in large quantities to adding preservatives to provide extended shelf life to food products, all of these alter the basic structure of the food we are eating, causing us more harm than good. Choosing clean labels, local and seasonal foods will enhance your health and that of our planet.
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