Unless you’ve been living under a rock, you’ll have noticed that New Balance has been the sneaker brand of the year two years running. Thanks to a clever collaboration strategy and high-quality products that actually appeal to consumers beyond hype, the New England sportswear company is always present in our top 10 lists.
While collaborations with the likes of Ronnie Fieg, Aimè Leon Dore, and Joe FreshGoods immediately sell out upon release, the brand’s general release sneakers often (but not always) tend to stick around on shelves a little longer. That’s not to say they’re not as appealing as the collaborative sneakers (we’d argue that this year’s shoe of the year was a GR New Balance), just that higher stock numbers mean actually buying a pair at retail is a lot easier.
Some of these New Balance sneakers also find their way into various sale sections, making them one of the steals of the season — if you’re lucky enough to find them. At Highsnobiety Shop, we’ve got a wide range of New Balance sneakers, some of which, are now available as part of our end-of-year sale. The aforementioned quality of New Balance products, as well as the brand’s knack for coming up with eye-catching GR colorways, means you should definitely take 10 minutes out of your day to scroll through our New Balance sale below.
Want to keep browsing? Head to the Highsnobiety Shop for more products that we love.
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